'Vogue' will have a pint-sized little sister
The world of women's glossy magazines is to gain another upstart, in the form of a younger sister for the fashion bible
The world of women's glossy magazines is to gain another upstart, in the form of a younger sister for the fashion bible Vogue.
CondÃ© Nast announced yesterday that it is to launch a British edition of Glamour, the young women's fashion magazine launched in the US in 1939. The format has not yet been decided, but insiders suggest it is likely to copy the Italian version of Glamour, and become Britain's only A5 sized fashion publication.
The magazine - to be launched in the spring with a £5m marketing campaign - will be edited by Jo Elvin, formerly of New Woman, and will concentrate on "mid-market" fashion, beauty and features, with an emphasis on celebrity coverage. CondÃ© Nast, which describes it as the most important launch in the sector since Marie Claire and New Woman in 1988, says it will be aimed at young women enjoying their freedom and independence.
Nicholas Coleridge, managing director of CondÃ© Nast, said: " Glamour is our first launch into the middle market and we are going in with all guns blazing ... In the States, CondÃ© Nast has a significant position in this sector, publishing Glamour, Mademoiselle, Allure and Self. I am confident that Glamour can rapidly take up an equivalent position in this country."
US Glamour has a circulation of 2.2 million and a readership of almost 11 million. A German edition will also be launched in the spring.
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£50000 per annum + 26 days, pension, private medical : Ashdown Group: A highly...
£25000 per annum: Ashdown Group: IT Service Desk Analyst - Chessington, Surrey...
£35000 - £40000 per annum: Charter Selection: This renowned and well establish...