Yahoo! buying Associated Content in original content push

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The Independent Online

Yahoo! announced Tuesday it is buying Associated Content, a website with a vast stable of freelance writers, in a major push by the Internet portal to offer more original content.

Yahoo!, which has engaged a number of writers and editors in recent months, did not disclose the financial terms of the acquisition but several technology blogs put the purchase price at around 100 million dollars.

Denver, Colorado-based Associated Content hosts some 380,000 freelance contributors from around the United States writing on a variety of subjects.

Its website, AssociatedContent.com, received 16 million unique visitors last month according to online tracking firm comScore.

Yahoo!, based in Sunnyvale, California, described purchasing Associated Content as a "strategic move" that combines the site's army of contributors with Yahoo!'s established media brands and editorial team.

"For advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation," the Internet firm said.

"Together, we'll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network," Yahoo! chief executive Carol Bartz said in a statement.

Associated Content founder and president Luke Beatty said "combining our crowd-sourced content with Yahoo!'s distribution, world class editorial team and online marketing leadership will accelerate our growth."

Yahoo! said that while Associated Content is currently "US-centric," it "expects to scale the platform globally."

According to Associated Content, which was founded in 2005, its editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.

Yahoo! said it expects to complete the acquisition in the third quarter of this year.

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