Indeed, the nine-part drama, which charts the troubled lives and loves of four Geordie friends from 1964 to 1995, was shortlisted for awards including best actors (Chris Eccleston and Peter Vaughan), and top drama.
Ruby Wax Meets, in which Wax interviewed Sarah, Duchess of York, donned a false beard with Sharon Stone and discussed Pamela Anderson's favourite sex positions, is in contention for the light entertainment trophy.
And BBC2's adaptation of Iain Banks's novel The Crow Road has four nominations, including best drama serial. Martin Clunes, star of Men Behaving Badly, is nominated for best comedy performance, alongside David Jason and Nicholas Lyndhurst for Only Fools and Horses.
ITV's controversial documentary drama Hillsborough is nominated alongside Crossing The Floor, The Precious Blood and Some Kind of Life in the single drama category.
David Furnish's warts-and-all study of Elton John, Tantrums and Tiaras, is a strong contender in the documentaries, against Remember Aberfan, Cutting Edge's "The Home" and Horizon's "Fermat's Last Theorem". The awards will be presented on 29 April.