Monica roadshow rolls into Britain

SHE GOT through the last months of the scandal that bore her name by knitting scarves for her friends. She wants to apologise to the American people. She knows how Ken Starr found out about the cigar. She thinks that Mr Clinton is deeply regretful too - he regrets that he got caught.

So reveals Monica Lewinsky, the young woman who showed a thong and almost brought down a presidency, in an interview with ABC TV's Barbara Walters, to be broadcast in the US on Wednesday. The programme will run for two hours and ABC expects massive ratings - advertisers will have to pay $800,000 for 30-second slots, five times the normal rate.

The Walters face-to-face, however, will be just the beginning of a marketing- of- Monica blitz that will span the globe. With nerve-centres in New York and London, it will encompass a second television interview with Channel 4's Jon Snow, a book, Monica's Story, written by Andrew Morton, the biographer of the late Diana, Princess of Wales - also to be published in both cities this week, assorted print interviews, as well as myriad international deals for broadcast and book serialisation rights.

By the end of this week, the ex-intern who first breached the sanctum of the Oval Office over three years ago, will be inside living-rooms from Germany to Argentina, Israel to Japan. With all of us - or all of us who can still summon the interest - Monica will share the emotional journey she took when she fell in love with the leader of the free world and later fell into the cross-hairs of special prosecutor Starr.

How many truly care is another question. Judging by ABC's advertising rates - only slightly less than those charged during the Oscar show - and the $600,000 (pounds 400,000) paid by Channel 4 to Ms Lewinsky for its interview, there are enough people who believe the public's appetite for all Monica, all of the time, is still not dented.

In the US, however, there are grounds to be sceptical. A poll in this weekend's New York Post suggested that only 7 per cent of Americans would buy the book, or are remotely interested. Perhaps for that reason, Monica's promotional role in the US will be fairly limited. According to Lynn Goldberg, her literary agent, in the US "our strategy is distance and dignity". One more sit-down interview has been scheduled for Time magazine. Otherwise the traditional book tour and signing schedule for Monica's Story, to be released by St Martin's Press on Thurdsay, will be left to Mr Morton.

In Europe - and in Britain, especially - it will be a different story. Britain will see more of Monica in March than any other country on the globe. Plans have been laid for a tour later this month of about 12cities. She will visit bookshops, television stations and radio studios. The Mirror has bought the rights to the book - to be published in London on Friday by Michael O'Mara Books. The Daily Telegraph is banking on an interview. Marie Claire magazine already has exclusive Monica photographs.

Abroad, those that have paid for serialisation rights on the book include Paris Match, New Age in Australia, Corriera della Sera in Italy and the Bild newspaper in Germany. Channel 4 has sold rights to show the Jon Snow interview to 25 countries so far. Reportedly some 75 per cent of money earned through such foreign deals will be paid by Channel 4 to Ms Lewinsky.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
Britons buy more than 30 million handsets each year, keeping them for an average of 18 months
tech
Arts and Entertainment
Alloysious Massaquoi, 'G' Hastings and Kayus Bankole of Young Fathers are the surprise winners of this year's Mercury Music Prize
musicThe surprise winners of the Mercury Prize – and a very brief acceptance speech
Arts and Entertainment
TV Presenters Ant McPartlin and Dec Donnelly. Winners of the 'Entertainment Programme' award for 'Ant and Dec's Saturday Night Takeaway'
musicAnt and Dec confirmed as hosts of next year's Brit Awards
Arts and Entertainment
Orson Welles made Citizen Kane at 25, and battled with Hollywood film studios thereafter
film
News
video
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Primary Teachers Required in King's Lynn

Negotiable: Randstad Education Cambridge: Primary Teachers needed in King's Ly...

Primary Teachers needed in Ely

Negotiable: Randstad Education Cambridge: Primary Teacher needed in the Ely ar...

Teaching Assistant to work with Autistic students

£60 - £65 per day: Randstad Education Leicester: Randstad Education Leicester ...

KS2 Teacher

Negotiable: Randstad Education Cambridge: KS2 Teacher needed in Peterborough a...

Day In a Page

Isis in Syria: A general reveals the lack of communication with the US - and his country's awkward relationship with their allies-by-default

A Syrian general speaks

A senior officer of Bashar al-Assad’s regime talks to Robert Fisk about his army’s brutal struggle with Isis, in a dirty war whose challenges include widespread atrocities
‘A bit of a shock...’ Cambridge economist with Glasgow roots becomes Zambia’s acting President

‘A bit of a shock...’ Economist with Glasgow roots becomes Zambia’s acting President

Guy Scott's predecessor, Michael Sata, died in a London hospital this week after a lengthy illness
Fall of the Berlin Wall: History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War

Fall of the Berlin Wall

History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War
How to turn your mobile phone into easy money

Turn your mobile phone into easy money

There are 90 million unused mobiles in the UK, which would be worth £7bn if we cashed them in, says David Crookes
Independent writers remember their Saturday jobs:

Independent writers remember their Saturday jobs

"I have never regarded anything I have done in "the media" as a proper job"
Lyricist Richard Thomas shares his 11-step recipe for creating a hit West End musical

11-step recipe for creating a West End hit

Richard Thomas, the lyricist behind the Jerry Springer and Anna Nicole Smith operas, explains how Bob Dylan, 'Breaking Bad' and even Noam Chomsky inspired his songbook for the new musical 'Made in Dagenham'
Tonke Dragt's The Letter for the King has finally been translated into English ... 50 years on

Buried treasure: The Letter for the King

The coming-of-age tale about a boy and his mission to save a mythical kingdom has sold a million copies since it was written by an eccentric Dutchwoman in 1962. Yet until last year, no one had read it in English
Can instilling a sense of entrepreneurship in pupils have a positive effect on their learning?

The school that means business

Richard Garner heads to Lancashire, where developing the 'dragons' of the future is also helping one community academy to achieve its educational goals
10 best tablets

The world in your pocket: 10 best tablets

They’re thin, they’re light, you can use them for work on the move or keeping entertained
Lutz Pfannenstiel: The goalkeeper who gave up Bayern Munich for the Crazy Gang, Bradford and a whirlwind trawl across continents

Lutz Pfannenstiel interview

The goalkeeper who gave up Bayern Munich for the Crazy Gang, Bradford and a whirlwind trawl across continents
Pete Jenson: Popular Jürgen Klopp can reignite Borussia Dortmund’s season with visit to Bayern Munich

Pete Jenson's a Different League

Popular Klopp can reignite Dortmund’s season with visit to Bayern
John Cantlie video proves that Isis expects victory in Kobani

Cantlie video proves that Isis expects victory in Kobani

The use of the British hostage demonstrates once again the militants' skill and originality in conducting a propaganda war, says Patrick Cockburn
The killer instinct: The man who helps students spot potential murderers

The killer instinct

Phil Chalmers travels the US warning students how to spot possible future murderers, but can his contentious methods really stop the bloodshed?
Clothing the gap: A new exhibition celebrates women who stood apart from the fashion herd

Clothing the gap

A new exhibition celebrates women who stood apart from the fashion herd
Fall of the Berlin Wall: Goodbye to all that - the lost world beyond the Iron Curtain

The Fall of the Berlin Wall

Goodbye to all that - the lost world beyond the Iron Curtain