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The Independent Online
A new-look summer drink-drive campaign will be launched this week by the Government - without any television commercials. Although the usual amount of money - pounds 1m - is being spent on the campaign, the message will be driven home by radio and posters.

"The idea is to alert people on their way to the pub who will hear anti- drink messages on the radio and see posters by the roadside," said a Department of Transport spokesman. The campaign, which is aimed primarily at 17-24- year-olds, will be launched in London on Tuesday by Transport Minister Steven Norris. The posters will show pictures of the same character who featured in last Christmas's drink-drive TV adverts. He was seen being fed by his mother after being terribly injured after drinking and driving.

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