Parliament Taxation: Comic helps launch Brown's charity scheme
Friday 19 March 1999
From today Izzard will be starring in a series of high profile television and press advertisements to promote the Gift Aid 2000 scheme, which allows tax relief for donations of pounds 100 a year, or more.
The Government hopes that it will encourage young people, who make one- off donations to charities like Comic Relief, to become regular givers. The Inland Revenue will add basic rate tax to the donation, so that every pounds 100 donated will be worth pounds 122 to charity.
It is aimed at countering criticism that the success of the National Lottery has led to a steep fall in the money going directly to charities, particularly among young people.
The advertisements will be reinforced with reminders on cinema tickets and beer mats.
Launching the campaign yesterday the Chancellor, Gordon Brown said: "What makes it even more special is that if you give the taxman will give as well making your contribution go further."
For more details of Gift Aid 2000, call 0845-075 2000
Review page 3
- 1 Tidal launch: The most pretentious lines from Alicia Keys' valedictory speech
- 2 Trevor Noah: Jon Stewart's replacement faces online criticism over 'anti-Semitic' tweets
- 3 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 4 Gamers confess the worst things they've done in The Sims
- 5 Syrian child photographed 'surrendering to camera because she thought it was a gun'
Costa Concordia: Shipment of Mob drugs was hidden aboard cruise liner when it hit rocks off Italian coast, investigators say
Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
University of Cambridge: Remains of 1,300 scholars are found under building
Jeremy Clarkson 'could be given minder' ahead of a potential Top Gear return
Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
Revealed: Putin's army of pro-Kremlin bloggers
Negotiable: Recruitment Genius: This leading supplier of compliance software a...
£24000 - £30000 per annum: Recruitment Genius: The Associate System Engineer r...
Negotiable: Recruitment Genius: An Executive Assistant is required to join a l...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...