Parliament Taxation: Comic helps launch Brown's charity scheme
Friday 19 March 1999
From today Izzard will be starring in a series of high profile television and press advertisements to promote the Gift Aid 2000 scheme, which allows tax relief for donations of pounds 100 a year, or more.
The Government hopes that it will encourage young people, who make one- off donations to charities like Comic Relief, to become regular givers. The Inland Revenue will add basic rate tax to the donation, so that every pounds 100 donated will be worth pounds 122 to charity.
It is aimed at countering criticism that the success of the National Lottery has led to a steep fall in the money going directly to charities, particularly among young people.
The advertisements will be reinforced with reminders on cinema tickets and beer mats.
Launching the campaign yesterday the Chancellor, Gordon Brown said: "What makes it even more special is that if you give the taxman will give as well making your contribution go further."
For more details of Gift Aid 2000, call 0845-075 2000
Review page 3
- 3 How the language you speak changes your view of the world
- 4 Russell Brand backs Ed Miliband: 'You gotta vote Labour'
Lucy Hawking: Stephen Hawking's daughter writes impassioned open letter to Katie Hopkins about rights of disabled people
Indonesia executions: Death row British grandmother Lindsay Sandiford will refuse to wear a blindfold when she faces firing squad
Oxygen-starved 'dead zones' with no marine life up to 100-miles long discovered in the Atlantic Ocean
Russian warships accused of 'chasing away' Swedish vessel to prevent Baltic States from achieving energy independence
How the language you speak changes your view of the world
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...