`People want a quick fix'
Futurologist Marian Salzman, a director in the worldwide advertising agency Young and Rubicam, highlights several trends for the year ahead in a book to be published this week called Next: A Vision of Our Lives in the Future.
In education she predicts greater parental involvement. In America, for example, up to 1.6 million children are now being schooled at home. "The push to prepare our children for the new millennium results in a surge in everything from home schooling to educational software and private tutors," she says.
Self reliance will continue after school. She says the decline of the welfare state and job security will encourage self help and entrepreneurship.
She predicts people will become more sceptical about the mass of information they receive via new technology.
And while mass merchandising will have its place, the drift is towards personalised products - from do-it-yourself beauty treatments to herbal remedies and home DIY.
Ms Salzman predicts that the moral high ground will become the new source of conflict. Witness, she says, the murder of abortion providers in the US and the more extreme acts of animal liberation activists."We'll see extremists wrest control of issues from those who would tend toward compromise and moderation."
And if the pre-millennial tension becomes too much, then consumers will turn to pills. "Whether it's Viagra, Prozac or miracle diet drugs, it's all part of our growing intolerance for anything but the quickest of fixes," she says.
Woolwich terror attack: Suspect Michael Adebowale saw friend 'literally sliced to pieces' in 2008
Emergency landing at Heathrow sparks further controversy over London airport capacity
Unrest may spread across Europe, warns Red Cross chief
EDL marches on Newcastle as attacks on Muslims increase tenfold in the wake of Woolwich machete attack which killed Drummer Lee Rigby
You want to get an Eton scholarship? All you need to do is answer four (not so simple) questions
- 1 What, let gays get married? We must be bonkers
- 2 Rocky Horror star Tim Curry 'suffers major stroke'
- 3 Exclusive: How MI5 blackmails British Muslims
- 4 EDL marches on Newcastle as attacks on Muslims increase tenfold in the wake of Woolwich machete attack which killed Drummer Lee Rigby
- 5 Farewell, Shameless. Your heirs have work to do
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.