Andy Murray has opened his first luxury hotel today, which marks the sportsman's debut foray into the tourism trade.
The 15-bedroom Victorian building, called Cromlix, is based three miles from the tennis star’s hometown of Dunblane in Scotland.
Clearly aimed at more discerning holiday-goers, the building has been "extensively" refurbished, although still stays true to its heritage, including its own private chapel and loch.
As you might expect from Murray, there are, of course, tennis courts, as well as pristine gardens. The restaurant is suitably upmarket too, named Chez Roux, and overseen by French chef Albert Roux and run by executive head chef Darin Campbell.
"By re-establishing Cromlix as a leading luxury hotel at the heart of the Dunblane community, we will be able to attract new visitors to the area, create a number of new jobs and focus on supporting other local businesses," Murray said.
"I'm pleased to be able to give something back to the community I grew up in."
The hotel is already popular; it’s booked up throughout the Ryder Cup, which is being held at Gleneagles later this year.
"We are delighted that one of our greatest sportsmen, Andy Murray, has entered the tourism game and I'm sure he will be a terrific ambassador for the industry, said VisitScotland chairman Mike Cantlay.
"The revamped Cromlix is bound to be a huge draw for visitors from all over the world, generating the kind of excitement that Andy creates on court."