Beyoncé’s latest single — an empowering tribute to southern black culture — has had a very lucrative effect on sales at Red Lobster.
The company said on Tuesday that it had recieved a 33 percent spike in sales after "Formation" debuted on Saturday.
“When he f*** me good I take his ass to Red Lobster, cause I slay,” the 34-year-old sings in the track. The visuals for the black power anthem has already gained more than 17 million views on YouTube.
“We are absolutely delighted with what we saw over the weekend, particularly the consumer sentiment that we saw expressed,” Red Lobster CEO Kim Lopdrup told CNBC. “It's clear that Beyoncé has helped create some Red Lobster fans, and we are very grateful to her for that.”
On Sunday, the country’s largest seafood chain tweeted the following cringe-worthy pun acknowledging the shout-out in Bey’s new single.
Red Lobster typically experiences an increase in sales this time of year due to their annual "Lobster Fest" promotions. Still, Ms Lopdrup attributed the sales spike to Beyoncé and her fans.
"We had an amazing weekend, particularly Super Bowl Sunday, which I think helps demonstrate the power of celebrity endorsement and pop culture,“ she said.