Bill Cosby’s social media team asked Twitter users to create memes about the comedian to somewhat disastrous results.
Rather than share entertaining pictures of the actor and comedian, the public instead used the challenge as an opportunity to discuss past allegations that Cosby repeatedly drugged and raped several women.
The tweet from Cosby’s account has since been deleted, but it read: "Go ahead. Meme me!", along with a link to a meme generator on his website, which has also now been removed.
The memes were tweeted using hashtag #CosbyMeme.
Cosby, 77, has strongly denied previous accusations against him, which his attorney described as "preposterous" and "bizarre".
In October, the comedian was accused of sexual abuse for the second time. Barbara Bowman alleges that The Cosby Show actor sexually abused her when she was a teenager.
She claims he used his position of power as a way of coercing and manipulating her as she set out to become an actress.
Bill Cosby: Career in pictures
Bill Cosby: Career in pictures
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Winner of his first Emmy for 'I Spy' is Bill Cosby being congratulated by his wife Camille held at Americana Hotel, 1966
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Bill Cosby in 'I Spy', 1960s
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Bill Cosby in July 1973 in Perth
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Bill Cosby and Richard Pryor in 'California Suite', 1978
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Bill Cosby and Elmo in Sesame Street, 1989
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Bill Cosby poses for a picture with Florence Griffith-Joyner in June 1989
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Comedian Bill Cosby back in 1992
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A scene from a 1992 episode of 'The Cosby Show'
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US Monica Seles breaks into laughter as she jokes with comedian Bill Cosby during a celebrity match in the stadium at the US Open for the Arthur Ashe AIDS Challenge on 27 August 1995
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Bill Cosby meets Toronto Blue Jays' All-Star Joe Carter after the Stars played the Stripes in the Celebrity All-Star game which preceded workouts for the 67th All-Star Game at Veterans Stadium on 8 July 1996 in Philadephia
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Co-hosts Oprah Winfrey and Bill Cosby joke with each other during the opening of the 2000 Essence Awards 14 April 2000 at Radio City Music Hall in New York City
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Bill Cosby jokes with baseball great Hank Aaron after they both received the Presidential Medal of Freedom Award from U.S. President George W. Bush during a ceremony on 9 July 2002 at the White House in Washington
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Bill Cosby poses backstage after winning the 'Bob Hope Humanitarian Award' during the 55th Annual Primetime Emmy Awards at the Shrine Auditorium on 21 September 2003 in Los Angeles
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'Tonight Show' host Jay Leno and comedian Bill Cosby laugh during a surprise visit by Cosby to sign a Harley-Davidson motorcycle that Leno is using to raise money for the victims of Hurricane Katrina at NBC studios on 9 September 2005 in Burbank, California
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Bill Cosby speaks during a taping of 'Meet the Press' at the NBC studios on 14 October 2007 in Washington
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Bill Cosby at the 12th annual Mark Twain Prize for American Humor at the John F. Kennedy Center on 26 October 2009 in Washington
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Bill Cosby speaks at the National Action Network's 20th annual Keepers of the Dream Awards gala in New York on 6 April 2011
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Bill Cosby during the 100th anniversary celebration of the Beverly Hills Hotel & Bungalows supporting the Motion Picture & Television Fund and the American Comedy Fund, 2012
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Bill Cosby speaks onstage at the Thurgood Marshall College Fund 25th Awards Gala on 11 November 2013 in Washington
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Bill Cosby performs at the Treasure Island Hotel & Casino on 26 September 2014 in Las Vegas
"I was drugged and raped by that man," she tells MailOnline. "He is a monster. He came at me like a monster. My hope is that others who have experienced sexual abuse will not be intimidated into silence by the famous, rich and powerful. If I can help one victim, then I've done my job."
Bowman was one of 13 victims called to take to the witness stand in 2006 when Andrea Constand claimed that Cosby had drugged and assaulted her in his Philadelphia mansion in 2004 - allegations firmly denied by his lawyers.
In 2006, Cosby settled the case with Constand. The terms of the settlement remain undisclosed.Reuse content