Victoria Beckham becomes an unlikely Vogue gardener while David strips off: Brand Beckham's evolution continues

They might not dream of using wedding thrones now, but the Beckhams still manage to keep the world talking

Two strong sets of images from the Beckham family today – here we have David Beckham posing in underwear for the umpteenth time for H&M (not that anyone seems to mind much) and then Victoria Beckham who has swapped her signature fitted dresses for wellies and a dog for her new British Vogue double cover.

In the Vogue version of gardening, Beckham is seen pensively staring into the distance holding Digby the dog (who belongs to the magazine’s fashion director Lucinda Chambers) in a new lady of the manor guise, photographed by Patrick Demarchelier. The full shoot features in the publication's August issue, on sale on Monday 7 July.

In another shot, looking like a pre-Raphaelite pruner, she sits with freshly-cut roses in an oversized jumper, wellies that understandably show no signs of usage and, naturally, a scarecrow-style hat.

No, it’s not what we’d all wear for a spot of weeding, but this is Vogue – they don’t deal with realism, nor do they claim to.

Setting a very different tone, David Beckham appears in his H&M underwear again, dripping in a liquid that probably isn’t sweat. His message is obvious, although as unlikely as Victoria the gardener: ‘Buy my new high street ‘loungewear’ and you too will look just as I, with my mighty muscles and undisputed mojo.’

The retired footballer probably dislikes posing like Derek Zoolander as much as Victoria is averse to horticulture, but their ability to keep their profile high and well-liked over such a long period of time is impressive.

 

The couple are fast approaching their 15th wedding anniversary on 4 July; yes, it’s been nearly 15 years since they both sat on matching red velvet thrones, she wearing a twinkling tiara and he with bleached floppy hair.

“I wouldn’t be where I am without David,” Beckham told British Vogue. “He gives me the security and encouragement to do what I do.  I do the same for him.”

While Kim and Kanye West, one of the only couples in the world to have garnered the same amount of showbiz headlines, are yet to both reach a status where they are both seen as talented individuals in their own right; the Beckhams have succeeded and they have done so together, respectively repackaging themselves time and time again with a hearty amount of self-awareness and humour.

She managed to go from Spice Girl footballer’s wife to cracking the fashion industry – one of the most exclusive and elite arenas there is – which, on the whole, values talent over money. David has left football to become a charity ambassador and all-round self-deprecating good guy who most people would be happy to go for a pint with.

Importantly though, they have evolved together – Brand Beckham to the end.

Read more: In praise of Victoria Beckham
How Victoria Beckham went from Spice Girl to fashion designer
Review: David Beckham Into The Unknown
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

HR Manager - London - £40,000 + bonus

£32000 - £40000 per annum + bonus: Ashdown Group: HR Manager (Generalist) -Old...

Talent Manager / HR Manager - central London - £50,000

£45000 - £50000 per annum: Ashdown Group: Talent / Learning & Development Mana...

HR Manager (standalone) - London

Up to £40,000: Ashdown Group: Standalone HR Manager role for an SME business b...

HR Analyst - Banking - Bristol - £350-£400

£350 - £400 per day: Orgtel: HR Analyst - Banking - Bristol - £350 - £400 per ...

Day In a Page

'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

'I’ll tell you what I would not serve - lamb and potatoes'

US ambassador hits out at stodgy British food
Radio Times female powerlist: A 'revolution' in TV gender roles

A 'revolution' in TV gender roles

Inside the Radio Times female powerlist
Endgame: James Frey's literary treasure hunt

James Frey's literary treasure hunt

Riddling trilogy could net you $3m
Fitbit: Because the tingle feels so good

Fitbit: Because the tingle feels so good

What David Sedaris learnt about the world from his fitness tracker
Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Second-holiest site in Islam attracts millions of pilgrims each year
Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering