Caitlyn Jenner could earn millions from campaigns and endorsement, say analysts

The former Olympic athlete has already filmed an eight-part documentary

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The Independent Online

Financial analysts believe Caitlyn Jenner could stand to earn millions of dollars from campaigns and endorsement deals after her transition was revealed in Vanity Fair this week.

Jenner has already filmed an eight-part series documenting her journey from Bruce to Caitlyn, which is due to air on 26 July, broken a Twitter record for amassing one million followers in just four hours and is reportedly in talks with the cosmetics giant Mac over a beauty campaign.

Brad Adgate, of Horizon Media, said Jenner could be offered a number of lucrative business deals in the coming weeks and months.

He told CNN Money: “She could write a book about the experiences; she could be a motivational speaker, really sought after, there could be a spin-off of the reality show, all of this can create millions of dollars for Jenner in the upcoming years."

Jenner has stressed in interviews that her decision to transition was not financially motivated. "I’m not doing it for money," she told Vanity Fair. “I’m doing it to help my soul and help other people. If I can make a dollar, I certainly am not stupid. [I have] house payments and all that kind of stuff. I will never make an excuse for something like that."

She has already spoken of the expectations women face in her forthcoming documentary, describing "the pressure that women are under all the time about their appearance".

US comedian Jon Stewart mocked the amount of attention broadcasters have paid to Jenner’s physical appearance by screening a number of clips showing broadcasters describing Jenner variously as “sexy”, “stunning” and “hot”.

"Caitlyn, when you were a man, we could talk about your athleticism, your business acumen," Stewart said on The Daily Show. "But now you're a woman, which means your looks are really the only thing we care about. Which brings us to phase two of your transition: your “comparative f**kability.”