Luke Blackall: Team GB hit the town

Man About Town: All hail the new King and Queen of England

"Ladies and gentlemen, we've got the Queen of England in here tonight..." Ian Brown told the eager audience: "Jessica Ennis!" The crowd cheered. "We've also got the King of England... Bradley Wiggins." Cue more roars.

The Stone Roses secret gig in east London this week was always going to be a popular affair. Through the door came a stream of the very famous, including Jimmy Page and Paul Weller. But it was those clutching medals from the nearby 2012 games, who were attracting the most attention.

"Team GB" even had their own VIP area at the show, as famous faces queued up to talk and have photos with them (the not so famous did that too – as you can see from the picture below).

But this phenomenon wasn't just at the concert. Every night this week, London clubs Chinawhite, Mahiki and the temporary Omega House have all seen teams of athletes racing past their velvet ropes, where they are welcomed with open bars. Indeed, an Olympic medal has become the ultimate VIP pass in London, opening any door, however exclusive.

Many would prefer that these were the people our media focused their camera lenses and column inches on, rather than the ever-increasing number of interchangeable gossip-column fodder.

And why not? By doing nothing more than existing, one medallist will achieve more of value in their lifetimes than the entire vacuous cast of The Only Way is Essex.

Theirs is a celebrity which is tangible, credible and honourable. They have reached the top. The rivalries that help shape their characters are real. Fame is not their primary aim.

But there's a flaw in that plan. Modern celebrity demands imperfection. We don't want our Olympians getting drunk and fighting with photographers. And with their cellulite-free thighs, what will celebrity magazines say when printing pictures of them on the beach?

Let's not subject them to ritual humiliation. Just let these ambassadors come around every few years, to remind us who we should really look up to.

ebooksAn unforgettable anthology of contemporary reportage
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

COO / Chief Operating Officer

£80 - 100k + Bonus: Guru Careers: A COO / Chief Operating Officer is needed to...

HR Manager - Kent - £45,000

£40000 - £45000 per annum: Ashdown Group: HR Manager / Training Manager (L&D /...

HR Manager - Edgware, London - £45,000

£40000 - £45000 per annum + Benefits: Ashdown Group: HR Manager - Edgware, Lon...

HR Manager - London - £40,000 + bonus

£32000 - £40000 per annum + bonus: Ashdown Group: HR Manager (Generalist) -Old...

Day In a Page

A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments