Man About Town: Who would have thought that being a ginger hack could have such advantages

In these tough times, it's nice to see Oddbins giving something back. The chain of off-licences have come up with a discount scheme this month, where every weekend, a different put-upon minority gets 10 per cent off their drinks bill.

I happen to do particularly well, as on one weekend thirsty journalists (in the same category as bankers: 2012 was kind to neither) can get 10 per cent off.

And then a couple of weeks later, those blessed with red hair get the same deal. Who would have thought that being a ginger hack could have such advantages?

I'm not sure, however, whether I'll be able to pass myself off as a member of one of the other groups who get discounts.

In a couple of weeks, Germans will get 10 per cent off, while this weekend, the offer is for mothers. The accent's one thing, but giving birth by Sunday could prove beyond my abilities.

Without wishing to question the wine merchant's generosity too much, the publicity-attracting deal, one suspects, is also to help drum up sales during January, traditionally the month when the public reduces its alcoholic intake in order to feel better about 11 months of pretty solid excess. But perhaps what Oddbins also knows is that this is the perfect time to go out.

The new year blues can't be beaten by sitting at home, staring at the paunch Santa brought you for Christmas. Plus all the busiest places are often empty in January.

Always wanted to go to that hard-to-get-into restaurant or that self-importantly exclusive nightclub? Now's the best time.

For those of us who do want to go out, or write about going out, times are quiet and invitations are very thin on the ground. The professional partygoers in the celebrity world also take time off to go on holiday, which means that the less-heralded get their moment in the spotlight.

Those taking full advantage included the "troubled actress" Lindsay Lohan (visiting the UK this week), the stars of Dancing on Ice and those barely famous types keen to lose any remaining dignity and credibility: known as the Celebrity Big Brother contestants.

They, like us journalists and red heads, need to take full advantage of January.

twitter.com/lukeblackall

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: HR and Payroll Manager

£35000 - £38000 per annum: Recruitment Genius: This dynamic outsourced contact...

Recruitment Genius: Production & Quality Control Assistant

£19000 - £21000 per annum: Recruitment Genius: An excellent opportunity for a ...

Ashdown Group: Group HR Advisor - Kettering - £32,000

£28000 - £32000 per annum: Ashdown Group: Group HR Advisor with an established...

Guru Careers: HR Manager / HR Generalist

£40 - 50k (DOE) + Bonus: Guru Careers: We are seeking a HR Manager / HR Genera...

Day In a Page

Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

How to make your own Easter egg

Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

Bill Granger's twist on Easter Sunday lunch

Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
Joe Marler: 'It's the way I think the game should be played'

Joe Marler: 'It's the way I think the game should be played'

The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

Cricket World Cup 2015

Has the success of the tournament spelt the end for Test matches?
The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing