Man About Town: Who would have thought that being a ginger hack could have such advantages

In these tough times, it's nice to see Oddbins giving something back. The chain of off-licences have come up with a discount scheme this month, where every weekend, a different put-upon minority gets 10 per cent off their drinks bill.

I happen to do particularly well, as on one weekend thirsty journalists (in the same category as bankers: 2012 was kind to neither) can get 10 per cent off.

And then a couple of weeks later, those blessed with red hair get the same deal. Who would have thought that being a ginger hack could have such advantages?

I'm not sure, however, whether I'll be able to pass myself off as a member of one of the other groups who get discounts.

In a couple of weeks, Germans will get 10 per cent off, while this weekend, the offer is for mothers. The accent's one thing, but giving birth by Sunday could prove beyond my abilities.

Without wishing to question the wine merchant's generosity too much, the publicity-attracting deal, one suspects, is also to help drum up sales during January, traditionally the month when the public reduces its alcoholic intake in order to feel better about 11 months of pretty solid excess. But perhaps what Oddbins also knows is that this is the perfect time to go out.

The new year blues can't be beaten by sitting at home, staring at the paunch Santa brought you for Christmas. Plus all the busiest places are often empty in January.

Always wanted to go to that hard-to-get-into restaurant or that self-importantly exclusive nightclub? Now's the best time.

For those of us who do want to go out, or write about going out, times are quiet and invitations are very thin on the ground. The professional partygoers in the celebrity world also take time off to go on holiday, which means that the less-heralded get their moment in the spotlight.

Those taking full advantage included the "troubled actress" Lindsay Lohan (visiting the UK this week), the stars of Dancing on Ice and those barely famous types keen to lose any remaining dignity and credibility: known as the Celebrity Big Brother contestants.

They, like us journalists and red heads, need to take full advantage of January.

twitter.com/lukeblackall

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

HR Manager - HR Generalist / Sole in HR

£30000 - £35000 per annum + benefits: Ashdown Group: HR Manager - HR Generalis...

Business Analyst - Banking - London - £350-£400

£350 - £400 per day: Orgtel: Business Analyst - Banking - People Change - Lond...

HR Manager - Milton Keynes - £50,000 + package

£48000 - £50000 per annum + car allowance + benefits: Ashdown Group: HR Shared...

Project Manager (HR) - Halifax - Upto £365 p/day

£315 - £365 per annum + competitive: Orgtel: Project Manager (specializing in ...

Day In a Page

Ferguson: In the heartlands of America, a descent into madness

A descent into madness in America's heartlands

David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

BBC faces corruption allegation over its Sir Cliff police raid coverage

Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home
Lauded therapist Harley Mille still in limbo as battle to stay in Britain drags on

Lauded therapist still in limbo as battle to stay in Britain drags on

Australian Harley Miller is as frustrated by court delays as she is with the idiosyncrasies of immigration law
Lewis Fry Richardson's weather forecasts changed the world. But could his predictions of war do the same?

Lewis Fry Richardson's weather forecasts changed the world...

But could his predictions of war do the same?
Kate Bush asks fans not to take photos at her London gigs: 'I want to have contact with the audience, not iPhones'

'I want to have contact with the audience, not iPhones'

Kate Bush asks fans not to take photos at her London gigs
Under-35s have rated gardening in their top five favourite leisure activities, but why?

Young at hort

Under-35s have rated gardening in their top five favourite leisure activities. But why are so many people are swapping sweaty clubs for leafy shrubs?
Tim Vine, winner of the Funniest Joke of the Fringe award: 'making a quip as funny as possible is an art'

Beyond a joke

Tim Vine, winner of the Funniest Joke of the Fringe award, has nigh-on 200 in his act. So how are they conceived?
The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

Sadly though, the Lawrence of Arabia star is not around to lend his own critique
Wicken Fen in Cambridgeshire: The joy of camping in a wetland nature reserve and sleeping under the stars

A wild night out

Wicken Fen in Cambridgeshire offers a rare chance to camp in a wetland nature reserve
Comic Sans for Cancer exhibition: It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans

Comic Sans for Cancer exhibition

It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans
Besiktas vs Arsenal: Five things we learnt from the Champions League first-leg tie

Besiktas vs Arsenal

Five things we learnt from the Champions League first-leg tie
Rory McIlroy a smash hit on the US talk show circuit

Rory McIlroy a smash hit on the US talk show circuit

As the Northern Irishman prepares for the Barclays, he finds time to appear on TV in the States, where he’s now such a global superstar that he needs no introduction
Boy racer Max Verstappen stays relaxed over step up to Formula One

Boy racer Max Verstappen stays relaxed over step up to F1

The 16-year-old will become the sport’s youngest-ever driver when he makes his debut for Toro Rosso next season
Fear brings the enemies of Isis together at last

Fear brings the enemies of Isis together at last

But belated attempts to unite will be to no avail if the Sunni caliphate remains strong in Syria, says Patrick Cockburn
Charlie Gilmour: 'I wondered if I would end up killing myself in jail'

Charlie Gilmour: 'I wondered if I'd end up killing myself in jail'

Following last week's report on prison suicides, the former inmate asks how much progress we have made in the 50 years since the abolition of capital punishment