Gabby Logan stood up to a Twitter troll who told her to "get back to [the] kitchen" by retweeting the sexist comment to her more than 370,000 followers.
The broadcaster, who is a former Wales international gymnast, was targeted for daring to express her opinions on the social media platform.
A user with the Twitter handle @GlenWeblondon, whose account appeared under the name of Glen Hughes, posted: "Who asked your opinion f**iking [sic] geezer bird get back to kitchen."
But the troll got perhaps more than he had bargained for after Logan reposted the tweet and wrote: "This is freelance web designer and latent feminist Glen."
The 41-year-old, who has presented the likes of Final Score and Sports Personality of the Year, was widely praised for taking a stand.
Journalist Alice Arnold, who is the partner of Clare Balding, tweeted: "Name and shame Gabby!!... Good on you!"
And hundreds of other users on the site flocked to voice their support.
One user tweeted: "Glen you sound lovely! Good luck with your female colleagues tomorrow. Learn a bit of class from Gabby. Twit."
Another user wrote: "What a little charmer our Glen is! As human beings, how can one sex be better than another? Strange guy."
And another said: "Let’s see if all this negative publicity actually kicks Glen in to touch. #sexist."
The response certainly seemed to work as the account in question has now been deleted.
As one of just a handful of women to present sport on television, Logan has spoken out in the past about outdated attitudes towards women. In 2013 she criticised the practice of female presenters being used to provide "window dressing" alongside their male colleagues on Sky Sports.
Asked by the Radio Times if the Sky Sports women were being used in this way, Logan replied: "The girls are basically wearing a leotard while the bloke's in a suit and a tie. It’s fine if they’re given a career path, but there have never been any big breakthrough women on Sky. We all have to go to other places."Reuse content