Gwyneth Paltrow on starting lifestyle empire Goop: 'I was a fool'

The actress-turned-health guru says she was clueless when she started her own business

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The Independent Online

Gwyneth Paltrow has said she was a "fool" when she started lifestyle website Goop.

"I was a fool," Paltrow told Boomberg. "I had no idea what I was getting myself into. But I have to say, it’s been incredibly rewarding, and I learn so much every day."

In the interview, Paltrow said that she was uncomfortable with the idea of being used by other brands to flog their products, saying "I started questioning being hired as a face."


Goop offers exercise and fashion advice, as well as tips on spirituality and relationships. It been criticised for featuring new-age philosophies as well as for promoting items that most people would not be able to afford, such as a 21-day detox for $425 (£283) or £1,000 jackets.

Veteran celebrity chef Martha Stewart has been Paltrow's most vocal opponent, saying that the actress "needs to be quiet" on the subject of homemaking.

However, Paltrow added that she has no regrets despite her initial ignorance: "It’s vulnerable, challenging, wonderful, and exciting to put yourself in a situation where you’re laying out your idea," she said.