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It’s the news everyone will despise themselves for clicking on, recoiling in horror on Twitter at their lightning finger reaction and declaring themselves uninterested in the personal lives of reality TV stars and rappers.
But, much like shy Tories, who politely declined (read: lied) to poll surveyors about who they were really voting for when they went to the ballots, shy Kimye followers may not openly admit their fascination with the world’s most famous couple. Odds are, however, they are already debating whether baby number two will be christened ‘North-North’ or ‘South’ with delight.
For those people, we’ll call Kim Kardashian-West’s announcement the “second coming” - second indeed in international baby significance only to Princess Charlotte’s arrival last month.
This time, announcement of the ‘spare heir’ to Kimye’s fortune was overshared during a preview episode of Keeping Up With The Kardashians in the US. No, not even the full episode.
“I just got the blood test back, and I am pregnant!” she can be seen telling an open-mouthed sister Khloe.
Of course, there is a touching backstory to run alongside. Kim has televised every minute detail of her struggles to conceive on the show and in the press, last sharing her failed attempt to get pregnant using IVF treatment.
Ahead of the broadcast, she tweeted: “Who is excited for tonight's KUWTK finale?!?!?! There's some exciting news to share so make sure you tune in!!!!!”
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Baby North West was born in June 2013. Her arrival was chased with an extraordinarily elaborate marriage proposal at San Francisco's AT&T Park baseball stadium.
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