Leonardo DiCaprio enlisted fellow environmental campaigners to help him complete the ice bucket challenge, while casting a critical eye over Canada’s tar sands before nominating the heads of oil and gas firms.
The actor and environmental activist is in Alberta, the epicentre of the oil sands industry, to reportedly research a documentary, Toronto’s Globe and Mail reports.
His visit caused a bit of a stir, the newspaper said, leading to a government minister and oil official defending the industry, particularly after DiCaprio narrated a short film, in which he says humans must “fight to keep this carbon in the ground”.
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DiCaprio’s challenge was filmed with members of Fort Chipewyan, a community on Lake Athabasca, and was posted to his official Facebook page this morning.
In pictures: The famous do the ice bucket challenge
In pictures: The famous do the ice bucket challenge
1/16 Lady Gaga
Lady Gaga managed to keep an admirably straight face as she poured what looked like a solid silver bowl of cold water over herself
2/16 Homer Simpson
Fans were overjoyed when their favourite yellow cartoon character got involved in the campaign to raise money to help those suffering from ALS. As per usual with Homer Simpson, things escalated quickly
3/16 Reece Witherspoon
One of those who have arrived slightly late on the scene, actress Reece Witherspoon looks nervous but resolute as she has a bucket of ice-cold water chucked over her head
4/16 Lily Allen
Lily wore a bikini as she self-administered her bucket of icy water. She thanked Jess Glynne for the nomination, and passed the challenge onto Mark Ronson, Millie Mackintosh and rapper Giggs
5/16 Daisy Lowe
Celebrity ALS Ice Bucket Challenge videos seem to be coming in faster than we can watch them - model Daisy Lowe is one of the most recent to get involved. She was nominated by Sun journalist Dan Wooton, and passed it on to radio presenter Nick Grimshaw and Abbey Clancy
6/16 Bill Gates
One of the first to go viral on YouTube, Bill Gates had freezing water tipped over him in a bid to raise millions of dollars to fight the illness ALS
7/16 George W. Bush
It felt like quite an important moment when the former President of the United States accepted nominations from his daughter Jenna Bush Hager, golfing champion Rory McIlroy, Woody Johnson, and Jim Harbaugh. He nominated 'my friend Bill Clinton'
8/16 Jimmy Fallon
In an official letter this week, the ALS Association said: 'Never before have been in a better position to fuel our fight against this disease.'
NBCU Photo Bank via Getty Images
9/16 Tom Hiddleston
Amyotrophic lateral sclerosis affects the brain and the spinal cord. Motor neurons degenerate and die which makes it increasingly difficult to move muscles
10/16 Rita Ora
There is no known cause of ALS, though there is a proven hereditary factor in some cases
11/16 Taylor Swift
There is also no known cure, though the millions being raised by the ALS association will go towards researching these great unknowns
12/16 Oprah Winfrey
The illness is also known as Lou Gehrig’s Disease, named after the all-time great baseball player from the early 20th Century whose time at the top ended when he was stricken with the illness in 1939
13/16 Mark Zuckerberg
The Facebook founder is unarguably the master of the challenge, who – following his drenching – saunters off
14/16 Justin Bieber
Bieber's first attempt was pretty naff: he didn’t quite get it and decided not to use ice or a bucket to complete the challenge. Obviously, the internet moaned at him and he was brilliantly peer pressured into having another go
15/16 Justin Timberlake
Celebrities have been nominating one another to do the challenge
16/16 Christiano Ronaldo and Marcelo
The challenge is now making its way over to this side of the Atlantic, former Manchester United players Paul Scholes and Gary Neville both doused themselves in cold water for a terminally ill fan
He said he duly accepted David Beckham’s nomination and happened “to be here with a few friends in Alberta, learning more about the Canadian tar sands, its impact on our climate and the way they affect our lands, water and heath of the indigenous communities that live here”.
Standing alongside two chiefs from the local communities and the president of an environment organisation, he confirmed that he will be donating to the “very worthy cause” of the ALS Association before the group then made nominations themselves.
“My friends Chief Adam of the Athabasca Chipewyan First Nation challenges Dave Collyer, President of Canadian Association of Petroleum Producers; Chief Courtoreille of the Mikisew Cree First Nation challenges Mark Little of Suncor Canada; and The Sierra Club President Michael Brune challenges Shell CEO Ben van Beurden,” DiCaprio captioned his video with on Facebook.
DiCaprio, 39, then nominated Stephen Harper, the Canadian Prime Minister.
His utilising the ice bucket challenge to push forward a good cause is similar to the move made by fellow actor Matt Damon, who did his dare with toilet water due to his founding a clean water charity.
DiCaprio is in the Canadian region with award-winning director Darren Aronofsky, the latter of whom has been tweeting about the trip.
Aronofsky said last week: "sober lecture last night by erin flanagan @pembina on #tarsands. less than 1% of mined lands certified reclaimed. woodland caribou doomed."
According to Just Jared, DiCaprio also donated $100,000 to the ALS Association.
In the Carbon video, which names one of its executive producers as Leo’s father George, DiCaprio the younger states: “The fossil fuel industry continues to pull that carbon out of the ground – they drill, they extract, making trillions of dollars, they frack, they mine, earning astronomical profits.”
He says that we need to avoid the “catastrophic warming of the planet”.
On Sunday, Alberta Energy Minister Diana McQueen said the oil-sands development was “transparent and responsible”, according to Globe and Mail.
“We respect people’s right to their opinions. At the same time, we believe reasonable people recognize the world needs all forms of energy, including fossil fuels, developed responsibly to meet its needs.
“Aside from the economic opportunities the oil sands create for Albertans and Canadians, the taxes and royalties generated from the oil-sands development provide funding for the infrastructure and programs that contribute to Canada’s high standard of living.”