A campaign has launched urging ITV to bring back its Lynda Bellingham festive OXO adverts on Christmas Day.
Fan Tina Burrell, who set up one of the Facebook pages (both of which have the same aim), said that having Bellingham’s OXO adverts aired would give the actress “her one last Christmas – not in person, but in spirit”.
The campaign was launched on Monday and has already attracted over 7,000 Facebook likes, thanks in part to a mention on Loose Women – which the actress used to present.
Burrell told the BBC that she would abandon the idea if Bellingham’s family had any problems with it.
Another Facebook page with the same intent has over 130,400 likes so far.
OXO has issued the following statement regarding the campaign, noting that, while the company is monitoring the Facebook activity closely, the organisation is also aware that it is a sensitive time for Bellingham's family.
"Lynda was a fabulous actress with a career spanning many years," reads the statement. "She will always be remembered as the OXO Mum but we don't wish to overshadow all the other inspiring things she did with her life and career by focusing solely on our adverts.
"For the past two years we have partnered with MacMillan Cancer Support, one of the charities supported by Lynda, to raise more than £250,000 to help families affected by cancer and we will continue to support this valuable cause. The adverts can be found on YouTube for anyone who would like to revisit them."
Lynda Bellingham: Life in pictures
Lynda Bellingham: Life in pictures
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Lynda Bellingham poses holding her medal after being invested as an Officer of the Order of the British Empire (OBE) during a ceremony at Buckingham Palace in central London on 14 March 2014
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Lynda Bellingham with (left to right) sons Michael and Robert, husband Michael and step-son Bradley arrive at Buckingham Palace in central London for an Investiture Ceremony where she received an OBE (Officer of the Order of the British Empire) on 14 March 2014 in London
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Lynda Bellingham and Michael Pattemore attend the BAFTA Television Craft Awards at The Brewery on 27 April 2014 in London
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Lynda Bellingham attends The Laurence Olivier Awards at the Royal Opera House on 28 April 2013 in London
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(L-R) Carol McGiffin, Lynda Bellingham, Denise Welch, Kate Thornton, Leslie Garrett and Andrea McLean on 20 January 2010
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Lynda Bellingham and her dance partner Darren Bennett on 2009 Strictly Come Dancing
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(L-R) Amy Lame, Diana Moran, Ruth Lorenzo, Laila Morse and Lynda Bellingham launch the 'If I can do it...' Cancer Research Race for Life campaign on 2 March 2009 in London
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'Loose Women' Presenters (L-R) Sherrie Hewson, Coleen Nolan, Carol McGriffin, Jackie Brambles, Lynda Bellingham and Jane McDonld arrive for the TV Quick & TV Choice awards at the Dorchester Hotel on 3 September 2007 in London
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Britain's Queen Elizabeth II chats to guests at the ITV 50th Anniversary celebration, including (R - L) Nicholas Parsons, Lynda Bellingham and Harry Hill on 13 October 2005 in London
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(L to R) Actors Dame Diana Rigg, Robert Bathurst, Zoe Wanamaker, Stephen Fry, Jane Asher and Lynda Bellingham attend the Stars Shine For Autism Christmas Concert on 2 December 2003 in London
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Nickolas Grace and Lynda Bellingham on 24 February 1999
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Lynda Bellingham with her sons in 1991
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A scene during rehearsal for an Oxo TV advertisment which was screened in 1987, with Lynda Bellingham and her on-screen husband, Michael Redfern
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Film producer Greg Smith (left) with his bride actress Lynda Bellingham after their marriage, accompanied by the best man actor Robin Askwith, on 7 November 1975
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Actress Lynda Bellingham on 4 October 1972
Bellingham has been fighting colon cancer since July 2013 and announced earlier this month that she was planning on ending her chemotherapy.
She died in the arms of husband Michael Pattemore last weekend and is survived by her two sons, Michael and Robbie.
“The decision to give up chemo was a huge relief because I took back some control of myself. It's there on the table if I want it,” she told BBC Breakfast.
“I don't want the boys or my husband to see me die a little sad old lady. I want to go out there as I am.”
Pattermore said that he wants his late wife to be remembered, above all, as an actress.
“I just want her to be remembered as an actress more than anything - not as a celebrity or one of the Loose Women,” he said.
“She started her career as an actress and never thought of herself as a celebrity. She's always been an actress.”
He said that her epitaph will read: “The curtain went up on May 31 1948, and the final curtain went down on October 19 2014.”Reuse content