Alex James drinks range: Blur bassist trademarks comedy name‘Britpop’ for soda venture
Clever timing could see the Blur bassist capitalise on the power of pun in pop
Wednesday 15 January 2014
Blur bassist Alex James has applied to the intellectual property office (IPO) to trademark a new drink called Britpop.
The application for the trademark, which includes both alcoholic and non-alcoholic beverages, doesn’t give much away. But it could be set to become a considerable challenge to rival drink makers thanks to the sheer comedy of the name alone.
James previously released his own range of cheeses, which came from his farm in Chipping Norton, but they were sadly dropped by Asda in 2012.
At the time, Asda said the range of eight, which included the brilliantly titled Blue Monday, Figgy Pudding and Farleigh Wallop, were “ahead of their time”.
However, clever timing could see a Britpop soda success for James, as the genre hits resurgence in Britain.
The term Britpop came to prominence in the 1990s when Blur and Oasis ruled the British music scene and saw Blur’s first album, Leisure released in 1991.
But the genre saw resurgence in 2012 when the band briefly reformed to headline Hyde Park. Damon Albarn, Graham Coxon and Dave Rowntree all reunited for the show that coincided with the end of the Olympics.
Bands like Pulp and Suede also enjoyed a second wave of fame.
James could also platform his new brand at his food and music festival The Big Festival, a now annual event he runs with Jamie Oliver.
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 'Women should not laugh in public,' says Turkey's Deputy Prime Minister in morality speech
- 5 Israel's propaganda machine is finally starting to misfire
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK
Sabina Altynbekova, the girl branded 'too good looking' for volleyball, says social media obsession with her is a 'bit much'
Disney heiress Abigail disowns her share of family profits in West Bank company
'Women should not laugh in public,' says Turkey's Deputy Prime Minister in morality speech
Drew Barrymore’s sister Jessica found dead in her car surrounded by 'dozens of white pills'
The secret report that helps Israel hide facts
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- < Previous
- Next >
£350 - £400 per annum + competitive: Orgtel: Project Manager (specializing in ...
£30000 - £34000 Per Annum 25 days holiday, Private healthcare: Clearwater Peop...
Unpaid: Cancer Research UK: If you’re a professional in project management, lo...
£85 - £140 per day: Randstad Education Cheshire: We require a teacher of Geogr...