Alex James drinks range: Blur bassist trademarks comedy name‘Britpop’ for soda venture
Clever timing could see the Blur bassist capitalise on the power of pun in pop
Wednesday 15 January 2014
Blur bassist Alex James has applied to the intellectual property office (IPO) to trademark a new drink called Britpop.
The application for the trademark, which includes both alcoholic and non-alcoholic beverages, doesn’t give much away. But it could be set to become a considerable challenge to rival drink makers thanks to the sheer comedy of the name alone.
James previously released his own range of cheeses, which came from his farm in Chipping Norton, but they were sadly dropped by Asda in 2012.
At the time, Asda said the range of eight, which included the brilliantly titled Blue Monday, Figgy Pudding and Farleigh Wallop, were “ahead of their time”.
However, clever timing could see a Britpop soda success for James, as the genre hits resurgence in Britain.
The term Britpop came to prominence in the 1990s when Blur and Oasis ruled the British music scene and saw Blur’s first album, Leisure released in 1991.
But the genre saw resurgence in 2012 when the band briefly reformed to headline Hyde Park. Damon Albarn, Graham Coxon and Dave Rowntree all reunited for the show that coincided with the end of the Olympics.
Bands like Pulp and Suede also enjoyed a second wave of fame.
James could also platform his new brand at his food and music festival The Big Festival, a now annual event he runs with Jamie Oliver.
- 1 Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
- 2 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 3 Tunisian builder has been hailed a hero after knocking gunman to the ground with roof tiles
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 E.L James's #AskELJames Twitter Q&A didn't go exactly as planned
Kim Jong-un shows off airport designed by architect he likely had executed
Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
Dutch city of Utrecht to experiment with a universal, unconditional 'basic income'
German ethics council calls for incest between siblings to be legalised by Government
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
David Cameron struck double blow in his hopes to win Britain a new EU deal
Extend Right To Buy to tenants of private landlords, Labour's Jeremy Corbyn says
Pentagon accuses Russia of 'playing with fire' over nuclear threats towards Nato
£40000 - £50000 per annum + bonus: Ashdown Group: HR Manager - West London - £...
£17000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...
£55 - 65k (DOE) + Benefits: Guru Careers: A HR Manager / HR Business Partner i...
£23000 - £25000 per annum: Recruitment Genius: The Company's vision is to be t...