Alex James drinks range: Blur bassist trademarks comedy name‘Britpop’ for soda venture
Clever timing could see the Blur bassist capitalise on the power of pun in pop
Wednesday 15 January 2014
Blur bassist Alex James has applied to the intellectual property office (IPO) to trademark a new drink called Britpop.
The application for the trademark, which includes both alcoholic and non-alcoholic beverages, doesn’t give much away. But it could be set to become a considerable challenge to rival drink makers thanks to the sheer comedy of the name alone.
James previously released his own range of cheeses, which came from his farm in Chipping Norton, but they were sadly dropped by Asda in 2012.
At the time, Asda said the range of eight, which included the brilliantly titled Blue Monday, Figgy Pudding and Farleigh Wallop, were “ahead of their time”.
However, clever timing could see a Britpop soda success for James, as the genre hits resurgence in Britain.
The term Britpop came to prominence in the 1990s when Blur and Oasis ruled the British music scene and saw Blur’s first album, Leisure released in 1991.
But the genre saw resurgence in 2012 when the band briefly reformed to headline Hyde Park. Damon Albarn, Graham Coxon and Dave Rowntree all reunited for the show that coincided with the end of the Olympics.
Bands like Pulp and Suede also enjoyed a second wave of fame.
James could also platform his new brand at his food and music festival The Big Festival, a now annual event he runs with Jamie Oliver.
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 3 The confessions of men who ordered mail-order brides
- 4 General Election 2015: Stephen Hawking says he will vote Labour
- 5 Yazidi sex slaves undergoing surgery to 'restore virginity' after being raped by Isis militants
General Election 2015: Tories sack candidate who said she would never support 'the Jew' Ed Miliband
The four utterly contradictory polls that tell the story of this election and why it is pointless trying to predict the outcome
9/11: Iranian General accuses US of organising September 11 terror attacks
General Election 2015: Prospect of Labour-SNP coalition makes one in four voters less likely to support Ed Miliband, says survey
General Election 2015: Stephen Hawking says he will vote Labour
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
Andrew Lloyd Webber: Phantom of the Opera writer mocked after issuing a warning about Ed Miliband and Nicola Sturgeon
EU exit would hit UK economy much harder than neighbouring countries, study finds
General election 2015: Labour will toughen hate crimes legislation surrounding Islamophobia
£50000 per annum: Ashdown Group: HR Manager Shared Services - Uxbridge, Stock...
Negotiable: Recruitment Genius: This is an exciting opportunity to join one of...
£18000 - £20000 per annum + Benefits: Ashdown Group: HR Assistant (Events busi...
Negotiable: Recruitment Genius: This privately-owned company designs and manuf...