Beyonce, Victoria Beckham front campaign to ban the word ‘Bossy’ for female empowerment

The campaign to promote self-esteem in young girls was started by Facebook chief operating officer Sheryl Sandberg

Beyoncé, Victoria Beckham and Jennifer Garner are among the influential female figureheads who have thrown their weight behind a campaign to ban the word “bossy” being used to describe women.

Run in connection with the Girl Scouts of the USA and Leanin.org, the Ban Bossy campaign aims to promote leadership roles among young girls.

Jane Lynch, former US Secretary of State Condoleezza Rice and fashion designer Diane Von Furstenberg have also voiced their wishes to discourage the use of the word, which they believe stops girls from expressing themselves.

Scroll Down To Watch The Video

The video message states that the average girl's self-esteem drops by 3.5 times more than boys’ between primary and secondary school and that by the age of 12, girls are far less interested in leading.

"I was called bossy when I was in ninth grade," Facebook chief operating officer Sheryl Sandberg, who launched the campaign, said.

 

"My teacher took my best friend Mindy aside and she said 'You shouldn't be friends with Sheryl - she's bossy'. And that hurt.

"We call (women) too aggressive or other B-words in the workplace. They're bossy as little girls, and then they're aggressive, political, shrill, too ambitious as women."

Victoria Beckham has since tweeted the following:

Meanwhile, Glee star Jane Lynch wrote: "I would tell my 10-year-old self not to be afraid to step up and say what you think. Do not be afraid to express your opinion.

”Do not be afraid to suggest things. Do not be afraid to lead."

Beyoncé makes a surprise appearance at the end of the video, too, signing off with the poignant message: "I'm not bossy, I'm the boss."


Read More: Banning ‘bossy’: what's so threatening?
International Women's Day - The Stats That Shows It Still Matters
Feminist Quotes From The Icons To Inspire And Empower
Lily Allen And The Word 'Feminism' Fall Out
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

HR Manager - London - £40,000 + bonus

£32000 - £40000 per annum + bonus: Ashdown Group: HR Manager (Generalist) -Old...

Talent Manager / HR Manager - central London - £50,000

£45000 - £50000 per annum: Ashdown Group: Talent / Learning & Development Mana...

HR Manager (standalone) - London

Up to £40,000: Ashdown Group: Standalone HR Manager role for an SME business b...

HR Analyst - Banking - Bristol - £350-£400

£350 - £400 per day: Orgtel: HR Analyst - Banking - Bristol - £350 - £400 per ...

Day In a Page

Ukraine crisis: The phoney war is over as Russian troops and armour pour across the border

The phoney war is over

Russian troops and armour pour into Ukraine
Potatoes could be off the menu as crop pests threaten UK

Potatoes could be off the menu as crop pests threaten UK

The world’s entire food system is under attack - and Britain is most at risk, according to a new study
Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Seoul's plastic surgery industry is booming thanks to the popularity of the K-Pop look
Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years

Salomé: A head for seduction

Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years. Now audiences can meet the Biblical femme fatale in two new stage and screen projects
From Bram Stoker to Stanley Kubrick, the British Library's latest exhibition celebrates all things Gothic

British Library celebrates all things Gothic

Forthcoming exhibition Terror and Wonder: The Gothic Imagination will be the UK's largest ever celebration of Gothic literature
The Hard Rock Café's owners are embroiled in a bitter legal dispute - but is the restaurant chain worth fighting for?

Is the Hard Rock Café worth fighting for?

The restaurant chain's owners are currently embroiled in a bitter legal dispute
Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival

In search of Caribbean soul food

Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival
11 best face powders

11 best face powders

Sweep away shiny skin with our pick of the best pressed and loose powder bases
England vs Norway: Roy Hodgson's hands tied by exploding top flight

Roy Hodgson's hands tied by exploding top flight

Lack of Englishmen at leading Premier League clubs leaves manager hamstrung
Angel Di Maria and Cristiano Ronaldo: A tale of two Manchester United No 7s

Di Maria and Ronaldo: A tale of two Manchester United No 7s

They both inherited the iconic shirt at Old Trafford, but the £59.7m new boy is joining a club in a very different state
Israel-Gaza conflict: No victory for Israel despite weeks of death and devastation

Robert Fisk: No victory for Israel despite weeks of devastation

Palestinians have won: they are still in Gaza, and Hamas is still there
Mary Beard writes character reference for Twitter troll who called her a 'slut'

Unlikely friends: Mary Beard and the troll who called her a ‘filthy old slut’

The Cambridge University classicist even wrote the student a character reference
America’s new apartheid: Prosperous white districts are choosing to break away from black cities and go it alone

America’s new apartheid

Prosperous white districts are choosing to break away from black cities and go it alone
Amazon is buying Twitch for £600m - but why do people want to watch others playing Xbox?

What is the appeal of Twitch?

Amazon is buying the video-game-themed online streaming site for £600m - but why do people want to watch others playing Xbox?
Tip-tapping typewriters, ripe pongs and slides in the office: Bosses are inventing surprising ways of making us work harder

How bosses are making us work harder

As it is revealed that one newspaper office pumps out the sound of typewriters to increase productivity, Gillian Orr explores the other devices designed to motivate staff