Cheryl Cole to front L'Oreal ads
Her style is copied by women around the country - and now Cheryl Cole has landed a deal to front beauty brand L'Oreal Paris.
The X Factor judge will represent the brand in the UK and her first campaign will be promoting a hair product called Elvive Full Restore 5, which will hit the shops next month.
Cole, 26, who won a place in Girls Aloud by appearing on Popstars: The Rivals, graced the cover of British Vogue in February.
She said: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it', so to be given that opportunity is absolutely amazing."
L'Oreal Paris general manager Gayle Tait said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."
- 2 Tom Cruise: Reporters banned from asking actor about Scientology
- 4 Dutch King Willem-Alexander declares the end of the welfare state
- 5 Giant Minion terrorises drivers in Ireland as 40ft inflatable blocks traffic on Dublin road
Edward Heath 'raped 12 year-old boy at Mayfair flat'
Sabrina Corgatelli: US hunting tourist posts picture of herself with dead giraffe after Cecil the lion outrage
'Gene drive': Scientists sound alarm over supercharged GM organisms which could spread in the wild and cause environmental disasters
Labour leadership race: Jeremy Corbyn could be the next Prime Minister, says Ken Clarke
Tom Cruise: Reporters banned from asking actor about Scientology
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Chris Leslie: Jeremy Corbyn's anti-austerity agenda will harm the poor, says Labour shadow Chancellor
Landlords renting properties to illegal immigrants to face up to five years in prison
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'
Calais crisis: The seven claims made about the migrants - and the reality
£20,781 to £24,057 per annum: East15 Acting School: The post involves general ...
£150 - £180 per day: Tradewind Recruitment: A mainstream Secondary school in C...
Excellent Salary: Austen Lloyd: A rare and exciting opportunity for a Practice...
Negotiable: Recruitment Genius: This company provides global satellite communi...