Coronation Street tweets show stars used soap to promote jewellery products

view gallery VIEW GALLERY

Two actors bragged to companies about ‘gifted’ items appearing on television

Leading television actors are using their positions to promote jewellery and other products on some of the nation’s most popular programmes.

The Independent has found two examples of Coronation Street stars who appeared in scenes wearing prominent jewellery that they had been given by companies. In both instances the stars exchanged tweets with the firms involved, discussing the appearance of their products on the soap.

The news comes after it was revealed that some stars of the long-running ITV1 show had fallen for a sting in which the Channel 4 Dispatches programme set up a bogus “gifting” stand in Manchester, where celebrities tweeted endorsements or were photographed carrying products in exchange for free designer goods.

Although there is no suggestion the actors are being paid to wear the jewellery during Coronation Street shoots, or that they keep the items, many in the industry believe it is a grey area where rules need to be tightened.

This newspaper has established that Coronation Street actress Paula Lane was given jewellery by the Leeds-based company Bling Rocks, at an event in Manchester last November. A tweet from Bling Rocks to the actress after the event says: “so great to meet you today… can’t wait to see you & Kylie #rockingthebling”.

Lane responds, “lovely to meet you aswell [sic]. Look out for the jewellery on screen around Feb, soon as I start filming some fresh eps [episodes] I’m wearing it!!’

On its website, Bling Rocks then included screen grabs of a Coronation Street episode which aired in January this year where the actress who plays Kylie Platt, can clearly be seen wearing a bracelet and earrings provided by the company.

Another actress, Lisa George can be seen in one episode wearing a custom-made necklace which spells out the name ‘BETH’, with tiles from the  board game Bananagram. PR company LS Media Ltd, which represents the game, later included a picture of George wearing the necklace on the soap on its Facebook page, above the caption: “Coronation Street’s Beth has a novel use for her Bananagrams tiles... can you spot them?” 

George, who has now deleted her Twitter account, also tweeted Bananagrams UK at her excitement at wearing the necklace.

ITV said the gifts were aimed at the characters, rather than the actresses, and said that gifting was widespread throughout the industry.

A spokeswoman for ITV, said: “Props come from a number of sources and are not part of product placement.  The use of props is carefully reviewed to ensure they are editorially justified. ITV strongly refutes any suggestion that the actors or ITV have acted in an improper manner or against the regulations which we strictly adhere to.”

Product placement was banned on British television programmes until February 2011, when media regulator Ofcom issued new rules allowing their use in certain circumstances. The rules state that a product placement logo must appear for a minimum of three seconds on shows which feature product placements. The rules were relaxed for films, TV shows and sports programmes in 2011 but children’s shows, news programmes and religious programmes were exempt.

A spokeswoman for communications regulator Ofcom, said: “Ofcom’s rules are clear that if a broadcaster has been paid to show a product they must let viewers know. In addition, products in programmes must not be given undue prominence. A broadcaster would be in breach of the Broadcasting Code if they allowed any product or trade mark to be featured without editorial justification. It is the broadcaster’s responsibility to decide whether an actor or host is allowed to wear specific clothes or personal items during a show.”

Coronation Street also sparked controversy last month when it was revealed one of the show’s producers played his son’s songs during a scene in the Rover’s Return pub. Terry Dyddgen-Jones managed to get 27-year-old son Sion Russell Jones’ song on the pub jukebox during a scene.

Last year Channel 4 show Sunday Brunch saw viewers complain when presenters Tim Lovejoy and Simon Rimmer wore T-shirts with the British Military Fitness organisation’s logo ‘BMT’ during an interview with the fitness organisation. Afterwards the presenters directed viewers to a page about the company on the Channel 4 website – for which they were accused of advertising the company.

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: HR Manager

£36000 - £45000 per annum: Recruitment Genius: This is an exciting opportunity...

Ashdown Group: HR Manager Shared Services - Uxbridge, - 1 Year contract

£50000 per annum: Ashdown Group: HR Manager Shared Services - Uxbridge, Stock...

Recruitment Genius: Graduate Human Resource Officer and Executive Assistant

Negotiable: Recruitment Genius: This is an exciting opportunity to join one of...

Ashdown Group: HR Assistant (Events business) - Central Manchester - £20K

£18000 - £20000 per annum + Benefits: Ashdown Group: HR Assistant (Events busi...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power