Ellen Degeneres' Oscars 2014 pizza delivery boy earns $1,000 tip and $10million of free advertising from publicity stunt
The Academy Awards host collected money from Brad Pitt, Harvey Weinstein and more by passing round Pharrell's hat
One of the most talked about images from the Oscars on Sunday – aside from Bradley Cooper’s super-human selfie – were those pictures of the Academy Awards audience covered in pizza grease as they chowed their way through box after box of takeaway, seemingly hand-delivered by their host for the evening, Ellen Degeneres.
But spare a thought for the real pizza boy, Moscow-born Edgar Martiroysan, who co-owns Big Mama's & Papa's Pizzeria with his brother.
Martiroysan single-handedly lugged five giant boxes of speciality Big Papa’s and a selection of smaller pies to the ceremony before he was roped into appearing onstage to help hand out the snacks to the A-list masses.
Ellen collected hundreds of dollars-worth of tips in Pharrell Williams’ gigantic Vivienne Westwood hat on the evening, but came under fire for failing to give the multi-tasking business owner what he was owed on the night.
But she soon made up for it by inviting Martiroysan to appear live on her post-Oscars show, where she gifted him $1,000 worth of tips donated by the likes of Brad Pitt, movie mogul Harvey Weinstein (scroll down to watch the video).
“I ended up getting about $600,” she said as she handed the money over, adding another few hundred herself. “And here's a $1000.”
Martiroysan went on to describe the experience to Degeneres, admitting that he was “shocked” when he was called out onto the stage, having initially been told that the order was for a few of the writers backstage.
He also described the “crazy” moment he bumped into Julia Roberts behind-the-scenes.
“She was my woman in dreams, I was always watching her movies back in Moscow, like Pretty Woman,” he said.
“So it was something crazy to me to give her pizza.”
The pizza parlour itself was also granted the gift of free publicity which, considering an advertising slot during the Oscars costs upwards of $1.8million, Variety reports, means the entire stunt was probably worth around $10million to the business.
- 2 Italian police 'reveal' what Jesus looked like as a young boy
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
Italian police 'reveal' what Jesus looked like as a young boy
Who should I vote for? The Independent quiz matches best political party for undecided voters ahead of the general election
Met Gala 2015: Beyoncé manages to out-skimp Rihanna, Miley and Kim Kardashian combined with near-naked ensemble
Syria's 'circle of hell': Aleppo residents describe children without heads, streets filled with blood and injuries never before witnessed by surgeons
General Election 2015: Photographic history of Bullingdon Club tracked down - including new picture of David Cameron in his finery
In defence of liberal democracy
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: Clegg warns of second election before Christmas without Lib Dems
£36000 - £45000 per annum: Recruitment Genius: This is an exciting opportunity...
£50000 per annum: Ashdown Group: HR Manager Shared Services - Uxbridge, Stock...
Negotiable: Recruitment Genius: This is an exciting opportunity to join one of...
£18000 - £20000 per annum + Benefits: Ashdown Group: HR Assistant (Events busi...