Ellen Degeneres' Oscars 2014 pizza delivery boy earns $1,000 tip and $10million of free advertising from publicity stunt

The Academy Awards host collected money from Brad Pitt, Harvey Weinstein and more by passing round Pharrell's hat

One of the most talked about images from the Oscars on Sunday – aside from Bradley Cooper’s super-human selfie – were those pictures of the Academy Awards audience covered in pizza grease as they chowed their way through box after box of takeaway, seemingly hand-delivered by their host for the evening, Ellen Degeneres.

But spare a thought for the real pizza boy, Moscow-born Edgar Martiroysan, who co-owns Big Mama's & Papa's Pizzeria with his brother.

Oscars 2014 Winners List In Full

Martiroysan single-handedly lugged five giant boxes of speciality Big Papa’s and a selection of smaller pies to the ceremony before he was roped into appearing onstage to help hand out the snacks to the A-list masses.

Ellen collected hundreds of dollars-worth of tips in Pharrell Williams’ gigantic Vivienne Westwood hat on the evening, but came under fire for failing to give the multi-tasking business owner what he was owed on the night.

But she soon made up for it by inviting Martiroysan to appear live on her post-Oscars show, where she gifted him $1,000 worth of tips donated by the likes of Brad Pitt, movie mogul Harvey Weinstein (scroll down to watch the video).

 

“I ended up getting about $600,” she said as she handed the money over, adding another few hundred herself. “And here's a $1000.”

Martiroysan went on to describe the experience to Degeneres, admitting that he was “shocked” when he was called out onto the stage, having initially been told that the order was for a few of the writers backstage.

He also described the “crazy” moment he bumped into Julia Roberts behind-the-scenes.

“She was my woman in dreams, I was always watching her movies back in Moscow, like Pretty Woman,” he said.

“So it was something crazy to me to give her pizza.”

The pizza parlour itself was also granted the gift of free publicity which, considering an advertising slot during the Oscars costs upwards of $1.8million, Variety reports, means the entire stunt was probably worth around $10million to the business.

Read More: Ellen's Selfie Gets Kevin Spacey-d
Leonardo Misses Out On Oscar Again, Ends Up In Ukraine
Who Really Paid For Ellen Degeneres' Selfie?
Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: Bookkeeper

Negotiable: Recruitment Genius: One of the world's leading suppliers and manuf...

Recruitment Genius: Multiple Apprentices Required

£6240 per annum: Recruitment Genius: Apprentices are required to join a privat...

Sauce Recruitment: HR Manager

£40000 per annum: Sauce Recruitment: This is an exciting opportunity for a HR...

Ashdown Group: Interim HR Manager - 3 Month FTC - Henley-on-Thames

£35000 - £40000 per annum: Ashdown Group: A well-established organisation oper...

Day In a Page

Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee
World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

Max Brooks honours Harlem Hellfighters

The author talks about race, legacy and his Will Smith film option to Tim Walker
Why the league system no longer measures up

League system no longer measures up

Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
Valentine's Day cards: 5 best online card shops

Don't leave it to the petrol station: The best online card shops for Valentine's Day

Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

Devil in blue Costa is a reminder of what Liverpool have lost

The Reds are desperately missing Luis Suarez, says Ian Herbert
Ashley Giles: 'I'll watch England – but not as a fan'

Ashley Giles: 'I'll watch England – but not as a fan'

Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Fortitude and the Arctic attraction: Our fascination with the last great wilderness

Magnetic north

The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

Homeless Veterans appeal

Homeless in Wales can find inspiration from Daniel’s story