Gene Simmons proud of KISS empire
Wednesday 09 November 2011
The veteran musician can't understand why some bands refuse to endorse products and with his own group putting their name to over 3,000 different ventures, he believes they have properly embraced the spirit of the "music business".
Speaking on Absolute Classic Rock, he said: "The KISS empire really has become that, and it's unfortunate that a lot of bands have neglected to take care of it, because what we do is actually call it 'the music business', it's not called 'music', and intrinsically we understood that at the beginning.
"So, the KISS empire stretches over 3,000 licensed products, everything from condoms to caskets; we'll get you coming and we'll get you going. The KISS golf course is debuting in Las Vegas in a month.
"Across the street from the Hard Rock, and the KISS coffee houses are now a new franchise, and you can't imagine, there's a KISS Hello Kitty deal that launched in 90 countries just now, back to school items, bed sheets and all that.
"Now I'll grant you that a lot of bands may have a problem with that, I'm proud to do that, I want the next generation of kids starting at three years old to say, 'Mommy, I want KISS'."
The 'Rock and Roll All Nite' band value their loyal fans so much they got 3,000 of The KISS Army together and took them on a cruise through the Bahamas - and Gene doesn't think a group can ever undervalue their supporters.
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 3 Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
King Salman: Just five days in, Saudi Arabia's new king has already overseen a beheading
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Negotiable: Recruitment Genius: One of the world's leading suppliers and manuf...
£6240 per annum: Recruitment Genius: Apprentices are required to join a privat...
£40000 per annum: Sauce Recruitment: This is an exciting opportunity for a HR...
£35000 - £40000 per annum: Ashdown Group: A well-established organisation oper...