Girls Aloud's Nadine to tackle fashion taboo

Girls Aloud star Nadine Coyle said today she wanted to help "smash the taboo" that surrounded people who have to wear colostomy bags.

The singer, who is launching a solo career later this year, said the "pretence of body perfection" made it difficult for patients recovering from bowel surgery to feel sexy or confident.



Ms Coyle spoke out after her friend, hairstylist Connor Grant, had an operation in January which left him needing a colostomy bag for the rest of his life.



She said: "This was a big worry, especially in our industries where there is so much pretence at body perfection.



"I was amazed at the negative connotations that surrounds people with a stoma and also shocked at the lack of exposure in the mainstream media. This is one taboo which I am right on board in helping to smash."



The LA-based singer has agreed to be a celebrity ambassador for "designer colostomy knicker" company Vanilla Blush.



The company was founded by Glasgow-based Nicola Dames after she had major bowel surgery in 2006 which left her needing an ileostomy bag.



The 33-year-old wanted to help men and women who have had bowel surgery to cope with the aftermath of treatment and rebuild their confidence with "sexy" underwear and swimwear, turning a "medical problem into a fashion challenge".



Her underwear comes with a built-in pouch to conceal the bag.



Ms Coyle said: "Nicola has turned people's lives around with her underwear.



"You can still look and feel gorgeous whilst having a colostomy or ileostomy."



She is now set to appear at a nursing conference in Arizona in the US with Vanilla Blush models to promote the firm.



And Mr Grant will also be there as a model and hairstylist.



The 21 year-old said: "If I can make one person feel better about their body image then that is my mission complete.



"I just want to do something positive from a negative situation.



"I have gone from someone who didn't want anyone to know about the colostomy bag, to someone who can now speak about it openly.



"I am nervous about the modelling, but Nadine is coaching me and helping me. She really likes the campaign and that means so much to me."



Founder Nicola Dames said she wanted stoma nurses to understand the psychological benefits that wearing attractive underwear had on people with colostomy bags.



Nadine will be giving away one of her tops and write a letter to the people who give the largest donation to a fund to raise the £6,000 needed to take the models to the US.



All other donations made will be given to charity.



Mrs Dames said: "I am so excited to have Nadine on board. It's phenomenal to have such a celebrity figure supporting Vanilla Blush and raising awareness. With Nadine on board this is a real chance to smash the last remaining taboo."

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Guru Careers: Graduate Resourcer / Recruitment Account Executive

£18k + Bonus: Guru Careers: We are seeking a bright, enthusiastic and internet...

Reach Volunteering: Chair and trustees sought for YMCA Bolton

VOLUNTARY ONLY - EXPENSES REIMBURSED: Reach Volunteering: Bolton YMCA is now a...

Tradewind Recruitment: Geography Teacher

£150 - £180 per day: Tradewind Recruitment: Geography Teacher Geography teach...

Tradewind Recruitment: Geography Teacher

£150 - £180 per day: Tradewind Recruitment: Geography Teacher Geography teach...

Day In a Page

Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine
Letterman's final Late Show: Laughter, but no tears, as David takes his bow after 33 years

Laughter, but no tears, as Letterman takes his bow after 33 years

Veteran talkshow host steps down to plaudits from four presidents
Ivor Novello Awards 2015: Hozier wins with anti-Catholic song 'Take Me To Church' as John Whittingdale leads praise for Black Sabbath

Hozier's 'blasphemous' song takes Novello award

Singer joins Ed Sheeran and Clean Bandit in celebration of the best in British and Irish music
Tequila gold rush: The spirit has gone from a cheap shot to a multi-billion pound product

Join the tequila gold rush

The spirit has gone from a cheap shot to a multi-billion pound product
12 best statement wallpapers

12 best statement wallpapers

Make an impact and transform a room with a conversation-starting pattern
Paul Scholes column: Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?

Paul Scholes column

Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?