Katie Price to rival Lord Sugar

Katie Price is to give Lord Sugar a run for his money by finding her own apprentice for a new TV series.







The model-turned-businesswoman is to launch a hunt for a fresh face to sign up with her model agency.



She has set up Black Sheep Management to find a model who "will break the mould" for the Sky Living series to launch in the autumn.



Price plans to tour the UK to find the new boy or girl who is expected to front commercial marketing campaigns. The successful candidate is expected to have the "drive, passion and hunger to rival hers", according to programme-makers.



And those who make the shortlist will be put through their paces in a series of challenges and learn about the industry in the show, which has a working title Discovered By Katie.



She said: "This is a really personal mission for me. I know I'm a good businesswoman and if I find the right girl or boy, I would like to sign them to my new agency.



"I'm looking for someone like me, someone who is determined to devote themselves to their modelling career.



"The person I'm looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour."



Price - also known as Jordan - let the cat out of the bag about the planned series last year when she wrote a message on Twitter about the show.



It said: "I can't wait to go up and down the country to audition girls for one of my new shows Jordan Idol".



But it was dismissed as a joke by her publicist.



Sky Entertainment's head of factual entertainment Mark Sammon said: "Katie has proved herself to be an astute businesswoman. She knows what she wants and also how to get it.



"It's fantastic that she's giving us access to her new venture. We can't wait to see what talent she and her team of industry experts uncover."

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: Management Trainer

£30000 per annum: Recruitment Genius: Exciting career opportunity to join East...

Recruitment Genius: Senior Scientist / Research Assistant

£18000 - £28000 per annum: Recruitment Genius: An ambitious start-up company b...

Reach Volunteering: Chair of Trustees

VOLUNTARY ONLY - EXPENSES REIMBURSED: Reach Volunteering: Do you love the Engl...

Day In a Page

Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

Kenyans still waiting for justice over Mau Mau uprising

Thousands join class action over Britain's role in the emergency
Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

The last Christians in Iraq

After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Britain braced for Black Friday
Bill Cosby's persona goes from America's dad to date-rape drugs

From America's dad to date-rape drugs

Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
Clare Balding: 'Women's sport is kicking off at last'

Clare Balding: 'Women's sport is kicking off at last'

As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

Oh come, all ye multi-faithful

The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Dr Charles Heatley: The GP off to do battle in the war against Ebola

The GP off to do battle in the war against Ebola

Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

Flogging vlogging

First video bloggers conquered YouTube. Now they want us to buy their books
Saturday Night Live vs The Daily Show: US channels wage comedy star wars

Saturday Night Live vs The Daily Show

US channels wage comedy star wars
When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine?

When EU rules make Italian vineyards invisible
Look what's mushrooming now! Meat-free recipes and food scandals help one growing sector

Look what's mushrooming now!

Meat-free recipes and food scandals help one growing sector
Neil Findlay is more a pink shrimp than a red firebrand

More a pink shrimp than a red firebrand

The vilification of the potential Scottish Labour leader Neil Findlay shows how one-note politics is today, says DJ Taylor
Bill Granger recipes: Tenderstem broccoli omelette; Fried eggs with Mexican-style tomato and chilli sauce; Pan-fried cavolo nero with soft-boiled egg

Oeuf quake

Bill Granger's cracking egg recipes
Terry Venables: Wayne Rooney is roaring again and the world knows that England are back

Terry Venables column

Wayne Rooney is roaring again and the world knows that England are back
Michael Calvin: Abject leadership is allowing football’s age-old sores to fester

Abject leadership is allowing football’s age-old sores to fester

Those at the top are allowing the same issues to go unchallenged, says Michael Calvin