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Katie Price to rival Lord Sugar

Katie Price is to give Lord Sugar a run for his money by finding her own apprentice for a new TV series.

The model-turned-businesswoman is to launch a hunt for a fresh face to sign up with her model agency.

She has set up Black Sheep Management to find a model who "will break the mould" for the Sky Living series to launch in the autumn.

Price plans to tour the UK to find the new boy or girl who is expected to front commercial marketing campaigns. The successful candidate is expected to have the "drive, passion and hunger to rival hers", according to programme-makers.

And those who make the shortlist will be put through their paces in a series of challenges and learn about the industry in the show, which has a working title Discovered By Katie.

She said: "This is a really personal mission for me. I know I'm a good businesswoman and if I find the right girl or boy, I would like to sign them to my new agency.

"I'm looking for someone like me, someone who is determined to devote themselves to their modelling career.

"The person I'm looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour."

Price - also known as Jordan - let the cat out of the bag about the planned series last year when she wrote a message on Twitter about the show.

It said: "I can't wait to go up and down the country to audition girls for one of my new shows Jordan Idol".

But it was dismissed as a joke by her publicist.

Sky Entertainment's head of factual entertainment Mark Sammon said: "Katie has proved herself to be an astute businesswoman. She knows what she wants and also how to get it.

"It's fantastic that she's giving us access to her new venture. We can't wait to see what talent she and her team of industry experts uncover."