Madonna launching Material Girl beauty
Tuesday 19 July 2011
Madonna's Material Girl is launching a beauty collection.
The fashion label - which the singer designs with her 14-year-old daughter Lourdes - will expand to include a range of nail polish, lipgloss, body sprays and lotions in Macy's New York next month with eye-shadows following in September and Lourdes loves choosing her favourite products.
She explained to WWD: "It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved."
Lanie List, chief merchandising officer at Iconix Brand Group - who have partnered with Material Girl on the collection - revealed Lourdes has a "very sophisticated eye" but all choices have to be approved by her mother.
She said: "Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.
"Madonna definitely has creative input also. It's a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn't think is appropriate for the brand, she'll veto it. She's a branding expert."
International Women's Day 2014: The shocking statistics that show why it is still so important
Singapore sting: Sky-high prices are pushing locals to the edge of affordability
International Women’s Day: 'When a man gives his opinion, he's a man. When a woman gives her opinion, she's a bitch' - feminist quotes from female icons to inspire you
International Women's Day 2014: Cherie Blair - ‘Today is a chance to see how far we still have to go’
Dead woman's body found sitting in a car after six years after direct debits ran $54,000 bank account dry
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
White people become less racist just by moving to more diverse areas, study finds
Exclusive: Impact of immigrants on British workers ‘negligible’
- 1 International Women's Day 2014: The shocking statistics that show why it is still so important
- 2 Orgasm machine to deliver climax at the push of a button
- 3 Singapore sting: Sky-high prices are pushing locals to the edge of affordability
Competitive: Nielsen: We are seeking an enthusiastic intern with a passionate ...
£35000 - £45000 per annum: Charter Selection: Charter Selection are currently ...
Plus benefits: Sherrards Solicitors LLP: Sherrards is an equal opportunities e...