Madonna launching Material Girl beauty
Tuesday 19 July 2011
Madonna's Material Girl is launching a beauty collection.
The fashion label - which the singer designs with her 14-year-old daughter Lourdes - will expand to include a range of nail polish, lipgloss, body sprays and lotions in Macy's New York next month with eye-shadows following in September and Lourdes loves choosing her favourite products.
She explained to WWD: "It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved."
Lanie List, chief merchandising officer at Iconix Brand Group - who have partnered with Material Girl on the collection - revealed Lourdes has a "very sophisticated eye" but all choices have to be approved by her mother.
She said: "Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.
"Madonna definitely has creative input also. It's a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn't think is appropriate for the brand, she'll veto it. She's a branding expert."
- 1 Autism 'caused by genetics', study suggests
- 2 What happens to your body when you give up sugar?
- 3 Why you should never make assumptions about people with autism
- 4 Tourist films plane's descent just metres above packed Caribbean beach
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
Tourist films plane's descent just metres above packed Caribbean beach
Bali nine: Welcome to 'Execution Island' – the Indonesian holiday resort where foreigners are sent to die
How Homer Simpson discovered the Higgs boson over a decade before scientists
The 'sex selfie stick' lets you FaceTime the inside of a vagina
Harrison Ford plane crash: Star Wars actor 'seriously injured' after light aircraft crash lands
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
End of the licence fee: BBC to back radical overhaul of how it is funded
Elif Shafak: Turkish author warns against rise of British nationalism
Ex-head of MI6: 'We shouldn't kid ourselves that Russia is on a path to democracy'
Most people think legal tax avoidance is just as wrong as illegal tax evasion, poll suggests
Negotiable: Recruitment Genius: Have you been doing a brilliant job in an admi...
£50000 - £60000 per annum: Recruitment Genius: Are you an innovative, senior H...
£20000 - £22000 per annum: Recruitment Genius: Our client, a very well respect...
£25000 per annum: Recruitment Genius: An HR Consultant is required to join thi...