Matthew McConaughey's new car advert is peak Matthew McConaughey
"That's a big bull," says the actor in what is truly one of his best adverts to date
Matthew McConaughey's latest advert for Lincoln Motors might be considered a self-parody were his coolness not such as definitive part of his reputation.
The advert sees the True Detective actor in Rustin Cohle mode as he stares down a bull and philosophises over the nature of existence.
"That's a big bull…I think that's ol' Cyrus," McConaughey growls at its opening, as if someone driving a luxury Lincoln 4x4 and wearing a shirt and slacks would be intimately familiar with the local livestock.
He then proceeds to just stare the bull dead in the eyes like Rust interrogating a suspect, the only True Detective staples missing being McConaughey smoking a cigarette and saying nothing for about four minutes and the sound of knife through Lone Star beer can.
"1800 pounds of do whatever the heck I want," he eventually adds, "I can respect that." Of course he can, McConaughey is about 10 million dollars of do whatever the f*ck he wants.
He ultimately decides to spin the car around and let the bull stand its ground - some sort of metaphor about respecting the power of nature. He just ploughs through the bull and the camera zooms in on him screaming as he speeds down the road, wiping blood from his face. The word 'EXCELSIOR' flashes up in large white font.
The advert was directed by Drive's Nicolas Winding Refn and is one of three released this week, forming part of McConaughey's deal with Lincoln that came off the back of his pre-McConnaissance starring role in The Lincoln Lawyer.
- 2 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
Watch the Supermoon live: How to see the brightest Moon of the year tonight
Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says jobless migrants should be banned from entering the UK
£20000 - £30000 per annum: Recruitment Genius: An Internal Recruiter (manufact...
£50000 - £55000 per annum + 25 days holidays & benefits: Ashdown Group: HR Man...
£40000 - £48000 per annum: Recruitment Genius: This software company specialis...
£28000 - £35000 per annum + Benefits: Ashdown Group: A successful organisation...