Peaches Geldof showed off her curves by modelling a lingerie range today.
The 20-year-old is the "face and body" of underwear brand Miss Ultimo.
Geldof appeared in a specially-made sailor-style corset, and modestly finished off the look with a skirt.
She described the brand as "young and fun, with just the right amount of sexiness and stylishness".
Geldof, who was recently spotted partying with Paris Hilton in Cannes, was unveiled as an ambassador for the brand earlier this month.
Her latest outfit is perhaps less daring than the skin-tight, plunging metallic jump-suit she wore recently to celebrate Pam Hogg's new fashion boutique.
The Ultimo range is available from Debenhams and the launch took place at its Oxford Street store in London.