Philip Seymour Hoffman’s funeral: Amy Adams blasts fashion house Valentino for using the late actor’s ceremony as a PR stunt

The Italian brand sent a press release to the media advertising the Garavani Rockstud Double bag Adams wore to the ceremony

Many were left open-mouthed by Valentino’s somewhat tasteless decision to use Philip Seymour Hoffman’s funeral as a potential promotional event for one of their handbags.

But no-one more so that the late actor’s friend and former co-star Amy Adams, who was pictured in the Italian fashion house’s emailed press release carrying one of their Garavani Rockstud Double models.

"Amy Adams is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling," a representative for the actress told The New York Post.

A publicist for Valentino echoed Adams’ sentiment, and clarified that the Oscar nominee had played no part in the poorly considered PR stunt.

Apologising on behalf of the brand, Mona Swanson told The Post: “We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag.

 

"We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake, and we apologize to Ms. Adams, who was not aware, or a part of, our P.R. efforts."

Adams was one of several stars who turned out to the private ceremony in New York to pay their respects to Hoffman, who was found dead at his Greenwich Village apartment on Sunday 2 February after dying from a suspected drug overdose.

Cate Blanchett, Joaquin Phoenix, Meryl Streep, Justin Theroux and Michelle Williams also attended.

Last week, a man arrested in connection with the death of Philip Seymour Hoffman was revealed to be a session musician who played for Amy Winehouse, David Bowie and Mick Jagger in the past.

Saxophonist Robert Vineberg, 57, performed on the late singer’s best-selling record Frank in 2003.

Vinberg lives in the same apartment building where Hoffman is believed to have bought drugs.

He was arrested alongside Thomas Cushman, 48, DJ Max Rosenblum, 22, Rosenblum’s art student girlfriend, Juliana Luchkiw, who is also 22, in connection with the 350 bags of drugs New York police are thought to have found in Hoffman’s flat.

Read More: Philip Seymour Hoffman And Hollywood's Drug Addiction
The Last Few Months Of Philip Seymour Hoffman's Life Paint Private Struggle
Jennifer Lawrence & The Hunger Games Staff React To Hoffman's Death

 

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: Bookkeeper

Negotiable: Recruitment Genius: One of the world's leading suppliers and manuf...

Recruitment Genius: Multiple Apprentices Required

£6240 per annum: Recruitment Genius: Apprentices are required to join a privat...

Sauce Recruitment: HR Manager

£40000 per annum: Sauce Recruitment: This is an exciting opportunity for a HR...

Ashdown Group: Interim HR Manager - 3 Month FTC - Henley-on-Thames

£35000 - £40000 per annum: Ashdown Group: A well-established organisation oper...

Day In a Page

As in 1942, Germany must show restraint over Greece

As in 1942, Germany must show restraint over Greece

Mussolini tried to warn his ally of the danger of bringing the country to its knees. So should we, says Patrick Cockburn
Britain's widening poverty gap should be causing outrage at the start of the election campaign

The short stroll that should be our walk of shame

Courting the global elite has failed to benefit Britain, as the vast disparity in wealth on display in the capital shows
Homeless Veterans appeal: The rise of the working poor: when having a job cannot prevent poverty

Homeless Veterans appeal

The rise of the working poor: when having a job cannot prevent poverty
Prince Charles the saviour of the nation? A new book highlights concerns about how political he will be when he eventually becomes king

Prince Charles the saviour of the nation?

A new book highlights concerns about how political he will be when he eventually becomes king
How books can defeat Isis: Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad

How books can defeat Isis

Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad
Judith Hackitt: The myths of elf 'n' safety

Judith Hackitt: The myths of elf 'n' safety

She may be in charge of minimising our risks of injury, but the chair of the Health and Safety Executive still wants children to be able to hurt themselves
The open loathing between Barack Obama and Benjamin Netanyahu just got worse

The open loathing between Obama and Netanyahu just got worse

The Israeli PM's relationship with the Obama has always been chilly, but going over the President's head on Iran will do him no favours, says Rupert Cornwell
French chefs get 'le huff' as nation slips down global cuisine rankings

French chefs get 'le huff' as nation slips down global cuisine rankings

Fury at British best restaurants survey sees French magazine produce a rival list
Star choreographer Matthew Bourne gives young carers a chance to perform at Sadler's Wells

Young carers to make dance debut

What happened when superstar choreographer Matthew Bourne encouraged 27 teenage carers to think about themselves for once?
Design Council's 70th anniversary: Four of the most intriguing prototypes from Ones to Watch

Design Council's 70th anniversary

Four of the most intriguing prototypes from Ones to Watch
Dame Harriet Walter: The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment

Dame Harriet Walter interview

The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment
Art should not be a slave to the ideas driving it

Art should not be a slave to the ideas driving it

Critics of Tom Stoppard's new play seem to agree that cerebral can never trump character, says DJ Taylor
Bill Granger recipes: Our chef's winter salads will make you feel energised through February

Bill Granger's winter salads

Salads aren't just a bit on the side, says our chef - their crunch, colour and natural goodness are perfect for a midwinter pick-me-up
England vs Wales: Cool head George Ford ready to put out dragon fire

George Ford: Cool head ready to put out dragon fire

No 10’s calmness under pressure will be key for England in Cardiff
Michael Calvin: Time for Old Firm to put aside bigotry and forge new links

Michael Calvin's Last Word

Time for Old Firm to put aside bigotry and forge new links