The thing is, when you spend the majority of your social media life terrorising footballers (ask Rio Ferdinand, Gary Lineker and Wayne Rooney for details), starting feuds with other TV personalities (Jeremy Clarkson, Lord Sugar) and slamming transgender activists (Janet Mock), you tend to get a reputation for being a bit of a troll.
And that’s exactly what Twitter considers Piers Morgan to be, if the posts rejoicing in the axing of his show, Piers Morgan Live, from US channel CNN are anything to go by.
"It’s been a painful period and lately we have taken a bath in the ratings," Morgan told the New York Times on Sunday, candidly confirming the reports.
Morgan’s axing was down to a number of reasons – including the fact he’d spent the last year relentlessly hammering supporters of gun rights in America, particularly the National Rifle Association (NRA), in the wake of the Newtown school massacre in Connecticut that killed 27 people.
His heavy-handed approach to the issue provoked so much anger, a petition signed by 109,000 people was delivered to the White House demanding he be deported back to the UK as a result.
Piers Morgan's Most Pretentious Phrases
Piers Morgan's Most Pretentious Phrases
1/20 Piers Morgan's Most Pretentious Phrases
“I want to interview the most important people in the world and have everyone in America the next day going, 'Did you see that?'” On Piers Morgan Live, which just got axed.
2/20 Piers Morgan's Most Pretentious Phrases
“Most of the men that sue in Hollywood are all about 5' 2“. They wake up every day, know they're tiny and feel very angry about it, so they go out and sue people.”
3/20 Piers Morgan's Most Pretentious Phrases
“It was pretty compelling to watch, pretty weird, and it made me gag a few times.” – in his role as Britain’s Got Talent judge
4/20 Piers Morgan's Most Pretentious Phrases
“I'm guilt-ridden about introducing her to Paul McCartney. It was a moment of Cupid madness which cost Sir Paul $50 million, so the least I can do is ban her from the show.” - On banning Heather Mills from Piers Morgan Tonight
5/20 Piers Morgan's Most Pretentious Phrases
“Bill O'Reilly is like a comfortable pair of shimmeringly angry slippers, but you know every night what you're going to get.” – On Bill O’Reilly
6/20 Piers Morgan's Most Pretentious Phrases
“Why do we want someone like Ruth Kelly controlling our children? She's the scariest woman I've ever seen in politics.” - On the British Education Secretary in 2005
7/20 Piers Morgan's Most Pretentious Phrases
“You're an unbeleivably stupid man, aren't you?” Interviewing gun-rights activist Larry Pratt
8/20 Piers Morgan's Most Pretentious Phrases
“There is a type of snobbish, pompous journalist who thinks that the only news that has any validity is war, famine, pestilence or politics. I don't come from that school.”
9/20 Piers Morgan's Most Pretentious Phrases
“To all the ignorant, bigoted transgender community members continuing to abuse me re @janetmock - I'm bored of you now, go away. Thanks.” - On interviewing transgender activist Janet Mock
10/20 Piers Morgan's Most Pretentious Phrases
“I have kind of an edge in me, which will be a little bit different for that time slot but probably necessary to combat the O'Reillys and so on who are making all the noise.”
11/20 Piers Morgan's Most Pretentious Phrases
"Everyone's worst ever Christmas sweater > Team USA uniforms. #RalphLauren #Sochi #OpeningCeremony" - Tweeting ahead of Sochi Olympics... And wondering why he's not that popular in the US.
12/20 Piers Morgan's Most Pretentious Phrases
"To reiterate, I have never hacked a phone, told anyone to hack a phone, nor to my knowledge published any story obtained from the hacking of a phone." - Defending himself against fresh phone-hacking allegations.
13/20 Piers Morgan's Most Pretentious Phrases
"Anything to do with my kids really is the only thing that gets to me. It's the most difficult thing about the job, unquestionably. It's been the most difficult thing to sacrifice." - On not realising he was the editor of The Mirror once and how hypocritical this therefore sounds.
14/20 Piers Morgan's Most Pretentious Phrases
"I wonder if poor old Jeremy Clarkson's little hissy fit today is connected to Top Gear's disintegrating ratings & rumours it may be axed?" - Embarrassing in hindsight, during a Twitter spat with Jeremy Clarkson.
15/20 Piers Morgan's Most Pretentious Phrases
"I never realised how endlessly entertaining Twitter would turn out to be. Oh, the joy when I realised you could tweet Manchester United stars personally, ridiculing them for everything from their dodgy haircuts to offensive swimwear. And even more delicious when they began firing back like enraged Rambos on acid." - On his social media addiction.
16/20 Piers Morgan's Most Pretentious Phrases
"I do blame people. Where were all the people making money out of her when it mattered? Really, where were they? You know, it's just not good enough and they're all going to make millions out of it now she's dead. You know, the album Back to Black is number one… but people let her down." - On passing the blame on from the pressures of the tabloid press for Amy Winehouse's death.
17/20 Piers Morgan's Most Pretentious Phrases
“Absolutely nobody in the entire United States of America has even a modicum of interest in who I am, but I’m determined to change that." - On what he tried - and failed - to do in the US.
18/20 Piers Morgan's Most Pretentious Phrases
"I fear I am now a victim of 'cisphobia'." - Piers Morgan combats being called 'transphobic' after sensationalised Janet Mock interview... By being massively transphobic.
19/20 Piers Morgan's Most Pretentious Phrases
"@GaryLinekar_ Did you ever actually tackle anyone?" - To which Linekar replied, "Nope never hacked anyone".
20/20 Piers Morgan's Most Pretentious Phrases
"If I wanted a lesson on physical appearance I'd go to @evalongoria not Shrek's ugly brother" - Arguing with Rio Ferdinand on Twitter. Again.
Meanwhile, his sensational coverage of other sensitive topics, such as transgenderism, curried little favour with his more liberal audience members.
But it seems the trolling karma has come back three-fold on the former Daily Mirror editor, who has been trending on the micro-blogging site since news of his latest career nosedive first hit the headlines.
Of course, the award for the best response to ‘Piers Morgan gets sacked’ goes to Jobsite, for this ingenious PR stunt:
We'll always do our best to help anyone find a new job. With one exception. pic.twitter.com/qgUyebpw0yJobsite UK (@JobsiteUK) February 25, 2014
And an honourable mention goes to GCS Recruitment too, for this gem:
Hey @piersmorgan, feel free to call us. Not to help you find a new job, we just fancy a laugh.GCS Recruitment (@GCSRecruitment) February 25, 2014
While many of Piers' biggest foes have stayed silent in the wake of his axing, others took the opportunity by the throat, shook it, and threw it back into the Twittersphere:
I understand that Nigerian TV is looking for a new chat show host. Anyone got any suggestions?Jeremy Clarkson (@JeremyClarkson) February 24, 2014
Poor Piers Morgan getting sacked. He has the sympathy of a nation, and that nation is Mordor.Frankie Boyle (@frankieboyle) February 25, 2014
Other news sites ran hilarious spoof articles. Including the ever-brilliant Daily Mash:
Piers Morgan to interview volleyballs in his shed http://t.co/AJbjHi6poeOlivia Solon (@olivia_solon) February 25, 2014
And then there were just the average folk who really, really seem to dislike him:
Just got back to the UK with a dozen bottles of Belgian beer and a news screen at St Pancras tells me Piers Morgan's been sacked. So happy.Mike Jennings (@mikejjennings) February 24, 2014
Dear USA, we hear you sacked @piersmorgan. Just so you know, the UK does not accept returns.Bessemer (@Bessemerband) February 24, 2014
Things that are important to me: 1. Piers Morgan getting sacked 2. These cheese fries 3. Lego MovieAshley Steves (@NoThisIsAshley) February 24, 2014
Even Gandalf got involved in the mass Piers Morgan troll-a-thon:
Feel so sorry for @piersmorgan getting sacked. It's complete discrimination against people with no talent.Gandalf (@Gandalf_Not) February 24, 2014
And a pigeon, too:
I am on a Sofa. The Sofa is in a Canal. Yep. Pretending I have my own Chat Show. The Guests this Week are a Coat, a Biro and Piers Morgan.Jon Pigeon (@PigeonJon) February 24, 2014
And that's before we even scrolled down as far as the football jokes:
IRONY: Piers Morgan has been sacked before Arsene Wenger.Devils of United (@DevilsOfUnited) February 24, 2014
Twitter trolls be warned - the internet is always poised to fire back.