Prince Harry has a new girlfriend.
The third in line to the British throne reportedly started dating underwear model Florence Brudenell-Bruce - a former girlfriend of Formula 1 ace Jenson Button - after making it clear his on/off relationship with former love Chelsy Davy is over.
A source told The Sun newspaper: "It's very early days but Harry and Florence are an item.
"She is a lot of fun, blonde and very good-looking. Harry really likes her."
The couple have been meeting up at the £2.5 million home of Florence - who is a descendant of the seventh Earl of Cardigan - in Notting Hill, West London.
While St James's Palace refuses to comment on Harry's personal life, Florence would only say: "There's not much to say."
The model - who has fronted campaigns for Adidas and British high street store John Lewis - and Harry have been casual friends for years with a number of mutual pals on the society party circuit.
Florence could have some competition as Victoria's Secret model Rosie Huntington Whiteley has revealed her obsession with the flame haired prince.
She joked: "I'm waiting for my proposal. I keep writing.
"I think he knows how obsessed I am. Well, he does now. He's so handsome."
However, Prince Harry, 26 - whose older brother Prince William married Duchess Catherine in April - has recently claimed he has no time for love as he is too busy with his work as an Apache helicopter pilot.
Asked about rumours he had been dating Catherine's sister Pippa Middleton, he replied: "Pippa? Ha! No, I am not seeing anyone at the moment. I'm 100 per cent single.
"I'm working a lot at the moment, so dating and watching TV are the last things I have time for."