Lady Gaga's provocative lyrics and costumes have angered Christian groups in South Korea and the Philippines and Islamists in Indonesia, where the show may be banned.
Now she is stirring nationalist fervour in Thailand, in the latest publicity-making turn of events as "The Born This Way Ball" travels through Asia.
The singer sparked online uproar today after expressing a desire to go shopping in Bangkok for a fake Rolex to her 24 million Twitter followers. Some fans called the comment offensive, insulting and bad for the country's image.
"We are more civilized than you think," tweeted Thai DJ Surahit Siamwalla, who has a ticket to Friday's show in Bangkok but said he plans to boycott.
"She came to our home, but instead of admiring us she insulted us," said a commentator on popular Thai web board pantip.com.
Not all Thai fans objected to the off-color comment. A screaming mob greeted Lady Gaga at the airport. Crowds thronged her 5-star hotel, where she signed autographs and hugged one female fan who left in tears. People have camped outside Rajamangala stadium for days, hoping to be first inside and win the prize of meeting the pop star in person.