Scarlett Johansson hits back at Oxfam after charity criticises ambassador over Israeli campaign deal with SodaStream

The charity, of which Johannson has been an ambassador since 2007, blasted her new campaign with SodaStream International Ltd

Scarlett Johannson has responded to Oxfam International’s criticism of her decision to sign a deal with an Israeli company that operates in the West Bank.

The charity, of which Johannson has been an ambassador since 2007, blasted her new campaign with SodaStream International Ltd, which will see her, as their "first ever global ambassador", star in a televised advert for the soft drinks firm during the Super Bowl on 2 February.

Scarlett Johannson Blasted By Oxfam Over SodaStream Deal

Pro-Palestinian activists have condemned the soft drinks company for maintaining a large factory in the Israeli settlement in the West Bank: a territory captured by Israel in 1967, but claimed by the Palestinians.

Oxfam declared in a written statement published on their website that while the group respects the independence of its ambassadors, it opposes “all trade” from Israeli settlements, claiming that they are "illegal" and "deny Palestinian rights".

"We have made our concerns known to Ms. Johansson and we are now engaged in a dialogue on these important issues," the statement reads, before finishing: "Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law."

But the 29-year-old actress refused to back down over her campaign, stating that she “never intended on being the face of any social or political movement, distinction, separation or stance”.

"I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine," she added in a statement released to The Huffington Post on Friday.

West Bank: Palestinians Detain Israeli Settlers Over Attacks

"SodaStream is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights."

She added that she was also proud of her work with Oxfam.

SodaStream have countered Oxfam International by confirming that their West Bank factory employs nearly 550 Palestinians and gives them equal benefits to Israeli workers.

They also pointed out the factory is just one of 25 production facilities they run worldwide.

Johansson previously expressed her willingness to partner with the company, labelling the pairing a "no brainer" and the product healthy and environmentally friendly.
 

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: HR Manager

£25000 - £30000 per annum: Recruitment Genius: They are in need of a HR Manage...

h2 Recruit Ltd: Business Development Manager - HR Consultancy - £65,000 OTE

£35000 - £40000 per annum + £65,000 OTE: h2 Recruit Ltd: London, Birmingham, M...

Day In a Page

Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there