Scarlett Johansson split with Oxfam 'may deter celebrity charity work'

Trevor Neilson, co-founder of Global Philanthropy Group, weighs in on the SodaStream row

A-list stars and billionaire philanthropists are less likely to get involved with charities because of the row that resulted in Scarlett Johansson cutting her ties with Oxfam last week, according to an expert on celebrity philanthropy.

Trevor Neilson, co-founder of Global Philanthropy Group, has worked with stars including Angelina Jolie, Brad Pitt, Ashton Kutcher, Demi Moore and Madonna. He has also advised Bill Gates, Bono, Bill Clinton and Richard Branson.

Responding to the split between the Hollywood actress and the charity, for which she has worked for almost a decade, Mr Neilson told The Independent on Sunday: "Now, the celebrities, actors, athletes, people who are the focus of our celebrity-obsessed culture, will be less likely to become philanthropic."

He added: "The biggest asset that Scarlett Johansson has is her fame, and if people like her are scared of using their fame to make the world a better place, no one wins."

The Hollywood actress will appear in a SodaStream TV advert during the US Super Bowl tonight, marking the start of her role as "global brand ambassador" for the company. One of SodaStream's main factories is in Ma'aleh Adumim, an Israeli settlement in the West Bank which bodies such as the UN and the EU say are illegal under international law.  The US government regards such settlements as ‘illegitimate’.

Oxfam said Johansson's promotion of SodaStream was "incompatible" with her being its ambassador.

Mr Nielson thinks the charity could now struggle to recruit celebrities, saying that it is "unrealistic" for any charity to expect celebrity supporters to agree with it on everything. "It's not as if Johansson was working with Oxfam on the West Bank issue; she was working with them on extreme poverty. Do you have to agree with an NGO on all issues in the world in order to work with it on one issue?" he added.

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Ashdown Group: HR Manager Shared Services - Uxbridge, - 1 Year contract

£50000 per annum: Ashdown Group: HR Manager Shared Services - Uxbridge, Stock...

Recruitment Genius: Graduate Human Resource Officer and Executive Assistant

Negotiable: Recruitment Genius: This is an exciting opportunity to join one of...

Ashdown Group: HR Assistant (Events business) - Central Manchester - £20K

£18000 - £20000 per annum + Benefits: Ashdown Group: HR Assistant (Events busi...

Recruitment Genius: Project Engineer

Negotiable: Recruitment Genius: This privately-owned company designs and manuf...

Day In a Page

General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence
Public relations as 'art'? Surely not

Confessions of a former PR man

The 'art' of public relations is being celebrated by the V&A museum, triggering some happy memories for DJ Taylor
Bill Granger recipes: Our chef succumbs to his sugar cravings with super-luxurious sweet treats

Bill Granger's luxurious sweet treats

Our chef loves to stop for 30 minutes to catch up on the day's gossip, while nibbling on something sweet
London Marathon 2015: Paula Radcliffe and the mother of all goodbyes

The mother of all goodbyes

Paula Radcliffe's farewell to the London Marathon will be a family affair
Everton vs Manchester United: Steven Naismith demands 'better' if Toffees are to upset the odds against United

Steven Naismith: 'We know we must do better'

The Everton forward explains the reasons behind club's decline this season
Arsenal vs Chelsea: Praise to Arsene Wenger for having the courage of his convictions

Michael Calvin's Last Word

Praise to Wenger for having the courage of his convictions