The Business On... Angela Ahrendts, Chief executive, Burberry

Where's the check?

Burberry staff are allowed out without being plastered in the famous pattern, you know. Anyway, since Ms Ahrendts joined Burberry four years ago, she has moved the brand decidedly upmarket. The check that was once synonymous with Burberry (and what unkinder analysts kept referring to as its chavvy customer base) is used with more subtlety these days.

But hasn't Ms Ahrendts just had a bumper payday?

Far be it from me to wonder if you're something of a chav yourself, but perhaps you meant cheque? In which case, yes indeed, Ms Ahrendts has been well rewarded for Burberry's recent successes. The company's latest annual report reveals she took home a little over £6m last year.

Goodness, well at least she can afford to look the part

Well, Burberry does expect her to pay for its clobber. Allowances of £387,000 last year, including money for clothes, presumably helped. But with a pay packet of £910,000, a bonus of £1.8m and share option gains of £2.8m, Ms Ahrendts wouldn't be reduced to dressing in Poundland without the benefit.

Looking good, then?

Burberry appears to be in rude health. Profits last year were a record £215m, the company joined the FTSE 100 Index and, perhaps most importantly of all, Burberry's clothes are winning rave reviews from the critics again. Not bad for a business going downhill prior to Ms Ahrendts' arrival, its brand so devalued that two pubs in Leicester even banned anyone wearing Burberry gear from entering the premises.

The magic touch?

Well, Ms Ahrendts has done this trick before, previously transforming the fortunes of the US brand Liz Claiborne. But it's hard work that has got the job done. The Burberry boss is famous for never having had a day off in her 25-year career. And if you're referring to Emma Watson, the Harry Potter actress Burberry signed up so astutely to model its ranges, you do realise that Hogwarts was a work of fiction?

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Business Support - Banking - Halifax - £250 pd

£150 - £250 per day: Orgtel: HR Analyst - Banking - HR - Halifax - £150 - £250...

Geography Teacher

£24000 - £33600 per annum + pre 12 week AWR : Randstad Education Manchester Se...

Marketing Executive

£28000 - £32000 per annum: Charter Selection: A professional services company ...

Day In a Page

Noel Fielding's 'Luxury Comedy': A land of the outright bizarre

Noel Fielding's 'Luxury Comedy'

A land of the outright bizarre
What are the worst 'Word Crimes'?

What are the worst 'Word Crimes'?

‘Weird Al’ Yankovic's latest video is an ode to good grammar. But what do The Independent’s experts think he’s missed out?
Can Secret Cinema sell 80,000 'Back to the Future' tickets?

The worst kept secret in cinema

A cult movie event aims to immerse audiences of 80,000 in ‘Back to the Future’. But has it lost its magic?
Facebook: The new hatched, matched and dispatched

The new hatched, matched and dispatched

Family events used to be marked in the personal columns. But now Facebook has usurped the ‘Births, Deaths and Marriages’ announcements
Why do we have blood types?

Are you my type?

All of us have one but probably never wondered why. Yet even now, a century after blood types were discovered, it’s a matter of debate what they’re for
Honesty box hotels: You decide how much you pay

Honesty box hotels

Five hotels in Paris now allow guests to pay only what they think their stay was worth. It seems fraught with financial risk, but the honesty policy has its benefit
Commonwealth Games 2014: Why weight of pressure rests easy on Michael Jamieson’s shoulders

Michael Jamieson: Why weight of pressure rests easy on his shoulders

The Scottish swimmer is ready for ‘the biggest race of my life’ at the Commonwealth Games
Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

The 'scroungers’ fight back

The welfare claimants battling to alter stereotypes
Amazing video shows Nasa 'flame extinguishment experiment' in action

Fireballs in space

Amazing video shows Nasa's 'flame extinguishment experiment' in action
A Bible for billionaires

A Bible for billionaires

Find out why America's richest men are reading John Brookes
Paranoid parenting is on the rise - and our children are suffering because of it

Paranoid parenting is on the rise

And our children are suffering because of it
For sale: Island where the Magna Carta was sealed

Magna Carta Island goes on sale

Yours for a cool £4m
Phone hacking scandal special report: The slide into crime at the 'News of the World'

The hacker's tale: the slide into crime at the 'News of the World'

Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
We flinch, but there are degrees of paedophilia

We flinch, but there are degrees of paedophilia

Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
The truth about conspiracy theories is that some require considering

The truth about conspiracy theories is that some require considering

For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn