The Business On... Angela Ahrendts, Chief executive, Burberry


Where's the check?

Burberry staff are allowed out without being plastered in the famous pattern, you know. Anyway, since Ms Ahrendts joined Burberry four years ago, she has moved the brand decidedly upmarket. The check that was once synonymous with Burberry (and what unkinder analysts kept referring to as its chavvy customer base) is used with more subtlety these days.



But hasn't Ms Ahrendts just had a bumper payday?

Far be it from me to wonder if you're something of a chav yourself, but perhaps you meant cheque? In which case, yes indeed, Ms Ahrendts has been well rewarded for Burberry's recent successes. The company's latest annual report reveals she took home a little over £6m last year.



Goodness, well at least she can afford to look the part

Well, Burberry does expect her to pay for its clobber. Allowances of £387,000 last year, including money for clothes, presumably helped. But with a pay packet of £910,000, a bonus of £1.8m and share option gains of £2.8m, Ms Ahrendts wouldn't be reduced to dressing in Poundland without the benefit.



Looking good, then?

Burberry appears to be in rude health. Profits last year were a record £215m, the company joined the FTSE 100 Index and, perhaps most importantly of all, Burberry's clothes are winning rave reviews from the critics again. Not bad for a business going downhill prior to Ms Ahrendts' arrival, its brand so devalued that two pubs in Leicester even banned anyone wearing Burberry gear from entering the premises.



The magic touch?

Well, Ms Ahrendts has done this trick before, previously transforming the fortunes of the US brand Liz Claiborne. But it's hard work that has got the job done. The Burberry boss is famous for never having had a day off in her 25-year career. And if you're referring to Emma Watson, the Harry Potter actress Burberry signed up so astutely to model its ranges, you do realise that Hogwarts was a work of fiction?

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Guru Careers: Graduate Resourcer / Recruitment Account Executive

£18k + Bonus: Guru Careers: We are seeking a bright, enthusiastic and internet...

Reach Volunteering: Chair and trustees sought for YMCA Bolton

VOLUNTARY ONLY - EXPENSES REIMBURSED: Reach Volunteering: Bolton YMCA is now a...

Tradewind Recruitment: Geography Teacher

£150 - £180 per day: Tradewind Recruitment: Geography Teacher Geography teach...

Tradewind Recruitment: Geography Teacher

£150 - £180 per day: Tradewind Recruitment: Geography Teacher Geography teach...

Day In a Page

Abuse - and the hell that came afterwards

Abuse - and the hell that follows

James Rhodes on the extraordinary legal battle to publish his memoir
Why we need a 'tranquility map' of England, according to campaigners

It's oh so quiet!

The case for a 'tranquility map' of England
'Timeless fashion': It may be a paradox, but the industry loves it

'Timeless fashion'

It may be a paradox, but the industry loves it
If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

Could have done with Osama bin Laden staying alive?

Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
New exhibition celebrates the evolution of swimwear

Evolution of swimwear

From bathing dresses in the twenties to modern bikinis
Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine