The Business On... Herbert Hainer, Chief executive, Adidas


Rob Green's nemesis, you mean?

Be fair: though Adidas's Jabulani World Cup ball was just a little bit controversial, blaming the England goalkeeper's howler against the USA on anything other than human error would be too charitable.



Still, not the best of tournaments for Mr Hainer's lot?

On the contrary. Yesterday Mr Hainer said he was raising Adidas's profit forecasts for the year, so strong have sales been since the World Cup. In the key match – versus Nike, on advertising – most impartial observers gave Adidas the nod, not least for its fantastic Star Wars parody video. It also sponsored a dozen teams, including the eventual winner, Spain.



But not England?

No, we went with Umbro. But don't think there's a Germany thing going on here – Adidas is putting £100m into the London Olympics.



More of an Anglophile than one might imagine?

Well, he has a bit to thank us for. His business career began with a clever little venture in his final year of university: having seen them become popular in Munich, he launched the first English-style pub – where customers stand at the bar – in his home town. That helped him get his first job at Proctor & Gamble, where he worked for seven years before joining Adidas.



So Mr Hainer knows how to pick a winner then?

Or at least how to avoid a loser, in the case of the England team. He ought to know a thing or two about football, though – now a director of Bayern Munich, he played in Germany's best amateur league in his younger days, while his brother was a professional at 1860 Munich.



Any controversial decisions?

Adidas's purchase of Reebok in 2005 did raise a few eyebrows, with the German company widely seen as having overpaid for a tired brand. The jury is still out, but Mr Hainer does seem to be turning Reebok around, albeit slowly, and it has given the company more scale and greater geographical diversity.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: Office Manager

Negotiable: Recruitment Genius: Have you been doing a brilliant job in an admi...

Surrey County Council: Senior Project Officer (Fixed Term to Feb 2019)

£26,498 - £31,556: Surrey County Council: We are looking for an outgoing, conf...

Recruitment Genius: Interim Head of HR

£50000 - £60000 per annum: Recruitment Genius: Are you an innovative, senior H...

Recruitment Genius: Human Resources and Payroll Administrator

£20000 - £22000 per annum: Recruitment Genius: Our client, a very well respect...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower