The Business On... Herbert Hainer, Chief executive, Adidas
Thursday 05 August 2010
Rob Green's nemesis, you mean?
Be fair: though Adidas's Jabulani World Cup ball was just a little bit controversial, blaming the England goalkeeper's howler against the USA on anything other than human error would be too charitable.
Still, not the best of tournaments for Mr Hainer's lot?
On the contrary. Yesterday Mr Hainer said he was raising Adidas's profit forecasts for the year, so strong have sales been since the World Cup. In the key match – versus Nike, on advertising – most impartial observers gave Adidas the nod, not least for its fantastic Star Wars parody video. It also sponsored a dozen teams, including the eventual winner, Spain.
But not England?
No, we went with Umbro. But don't think there's a Germany thing going on here – Adidas is putting £100m into the London Olympics.
More of an Anglophile than one might imagine?
Well, he has a bit to thank us for. His business career began with a clever little venture in his final year of university: having seen them become popular in Munich, he launched the first English-style pub – where customers stand at the bar – in his home town. That helped him get his first job at Proctor & Gamble, where he worked for seven years before joining Adidas.
So Mr Hainer knows how to pick a winner then?
Or at least how to avoid a loser, in the case of the England team. He ought to know a thing or two about football, though – now a director of Bayern Munich, he played in Germany's best amateur league in his younger days, while his brother was a professional at 1860 Munich.
Any controversial decisions?
Adidas's purchase of Reebok in 2005 did raise a few eyebrows, with the German company widely seen as having overpaid for a tired brand. The jury is still out, but Mr Hainer does seem to be turning Reebok around, albeit slowly, and it has given the company more scale and greater geographical diversity.
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 3 Zayn Malik already working on solo material, just days after quitting One Direction
- 4 The West has it totally wrong on Lee Kuan Yew
- 5 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
Zayn Malik gives first interview since quitting One Direction: 'I've never felt more in control of my life'
Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
Germanwings captain Patrick Sondenheimer tried to break into locked cockpit door 'with an axe' as plane was descending
Saudi Arabia says it won't rule out building nuclear weapons
#FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
£35000 - £38000 per annum: Recruitment Genius: This dynamic outsourced contact...
£19000 - £21000 per annum: Recruitment Genius: An excellent opportunity for a ...
£28000 - £32000 per annum: Ashdown Group: Group HR Advisor with an established...
£40 - 50k (DOE) + Bonus: Guru Careers: We are seeking a HR Manager / HR Genera...