The Business On... Iain Dodsworth, Founder, TweetDeck
Thursday 26 May 2011
That is indeed the way to address36-year-old Mr Dodsworth, who revealed yesterday (by Tweet, of course) that he is selling TweetDeck to Twitter. The price is around £25m.
And TweetDeck is what, exactly?
It's effectively a way of organising your Twitter feed so that messages come through in a structured way and appear in neat columns on your screen. Twitter aficionados, including celebrity tweeters such as Ashton Kutcher, have been hugely complimentary about it.
So who is Mr Dodsworth?
He's a computer programmer. He trained at Sheffield Hallam University and he's worked for companies including Prudential and PricewaterhouseCoopers. He set up TweetDeck four years ago, he says, after getting frustrated about missing tweets from friends. And the service reflects his penchant for organisation – he told one interviewer about his struggle simultaneously to organise his DVD collection alphabetically and chronologically.
Why does Twitter want TweetDeck?
For several reasons. For all its huge success, Twitter has never managed to come up with a particularly helpful user interface – TweetDeck could provide one. Also, it will have noted reports that UberMedia, the app developer, has been talking to the company and won't want to lose out to a company it regards as a rival. Plus TweetDeck has talked in the past of extending its reach to social networking sites such as Facebook.
Does it make any money?
Of course not – none of these businesses does. Mr Dodsworth has talked about plans to monetise the service but seems clearer about what he doesn't want to do – charge for access or sell banner ads – than what he does.
So is it worth £25m?
Yes, if that's what Twitter is prepared to pay. Mr Dodsworth is smart enough to know that as the dot.com phenomenon continues, this is a sellers' market. It may be far easier to cash in now rather than to try to turn the business into a money-spinner.
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 4 Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
Asteroid narrowly scrapes past Earth: how to watch the closest space rock for decades as it flies by
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Greece elections: Greek PM Alexis Tsipras takes aim at 'neo-liberal' Europe as country gears up for prolonged austerity battle
Pornhub star Mia Khalifa receives death threats after being ranked the site's top adult actress
Prince Philip set to be knighted by Australia: Celebrate by reading his greatest gaffes
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
Leaked documents show Ukip leaders approve NHS privatisation once it becomes more 'acceptable to the electorate'
£6240 per annum: Recruitment Genius: Apprentices are required to join a privat...
£40000 per annum: Sauce Recruitment: This is an exciting opportunity for a HR...
£35000 - £40000 per annum: Ashdown Group: A well-established organisation oper...
£25000 - £30000 per annum: Recruitment Genius: Our Client has been the leader ...