Include pets; after all, they're part of the family. Try and keep them alive until the card goes out though. RIP Mercy the kitten.
Encourage your daughters to show as much leg as possible. Let's sex up this family portrait!
The Kardashians don't bother with stamps and Post Office queues. Just tweet the family portrait to share.
Son moved country? Grandma died? They can still be in the pic with the power of Photoshop! Lamar missed this year's shoot.
Pick a colour scheme and stick to it. Last year was moody solemn black tie but this year's all-white screams FUN. (Or tampon ad).