38=.Paul Mason, Journalist
Newsnight's economics editor has ridden the tide of the credit crisis and the Arab Spring to become a powerful voice in current affairs. A blog post last year, "Twenty reasons why it's kicking off everywhere", went viral and later became a book. His Twitter activity offers expertise, insight and accessibility – a mix that is irresistible in media circles. But the highbrow stuff is leavened with unremarkable thoughts about, for example, football (eg: "Pearce: brave selection. Brave but wrong. No Rio. No Alex O-C").
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