Despite the fact Theresa May is currently steering Britain’s withdrawal from the European Union while simultaneously healing deep divisions in the Tory party, conversation somehow managed to find its way towards scones and shoes in her interview on Good Morning Britain.
In classic Piers Morgan fashion, the presenter appeared to fail to see the irony in proceeding to ask the Prime Minister about scones straight after his co-host Susanna Reid asked her whether she found the public's “insatiable obsession” with her shoes sexist.
It has only been two days since Ms May announced she would be triggering Article 50 by March of next year, yet the US editor-at-large for MailOnline.com somehow found time to ask her about whether she preferred hard or soft butter for scones.
Viewers quickly honed in on Morgan, accusing him of being “patronising”, “sexist” and criticising GMB for failing to prioritise more pressing questions. To put this into context, almost a quarter of the interview was dedicated to the highly topical hard-hitting issues of shoes and scones.
Piers Morgan's Most Pretentious Phrases
Piers Morgan's Most Pretentious Phrases
1/20 Piers Morgan's Most Pretentious Phrases
“I want to interview the most important people in the world and have everyone in America the next day going, 'Did you see that?'” On Piers Morgan Live, which just got axed.
2/20 Piers Morgan's Most Pretentious Phrases
“Most of the men that sue in Hollywood are all about 5' 2“. They wake up every day, know they're tiny and feel very angry about it, so they go out and sue people.”
3/20 Piers Morgan's Most Pretentious Phrases
“It was pretty compelling to watch, pretty weird, and it made me gag a few times.” – in his role as Britain’s Got Talent judge
4/20 Piers Morgan's Most Pretentious Phrases
“I'm guilt-ridden about introducing her to Paul McCartney. It was a moment of Cupid madness which cost Sir Paul $50 million, so the least I can do is ban her from the show.” - On banning Heather Mills from Piers Morgan Tonight
5/20 Piers Morgan's Most Pretentious Phrases
“Bill O'Reilly is like a comfortable pair of shimmeringly angry slippers, but you know every night what you're going to get.” – On Bill O’Reilly
6/20 Piers Morgan's Most Pretentious Phrases
“Why do we want someone like Ruth Kelly controlling our children? She's the scariest woman I've ever seen in politics.” - On the British Education Secretary in 2005
7/20 Piers Morgan's Most Pretentious Phrases
“You're an unbeleivably stupid man, aren't you?” Interviewing gun-rights activist Larry Pratt
8/20 Piers Morgan's Most Pretentious Phrases
“There is a type of snobbish, pompous journalist who thinks that the only news that has any validity is war, famine, pestilence or politics. I don't come from that school.”
9/20 Piers Morgan's Most Pretentious Phrases
“To all the ignorant, bigoted transgender community members continuing to abuse me re @janetmock - I'm bored of you now, go away. Thanks.” - On interviewing transgender activist Janet Mock
10/20 Piers Morgan's Most Pretentious Phrases
“I have kind of an edge in me, which will be a little bit different for that time slot but probably necessary to combat the O'Reillys and so on who are making all the noise.”
11/20 Piers Morgan's Most Pretentious Phrases
"Everyone's worst ever Christmas sweater > Team USA uniforms. #RalphLauren #Sochi #OpeningCeremony" - Tweeting ahead of Sochi Olympics... And wondering why he's not that popular in the US.
12/20 Piers Morgan's Most Pretentious Phrases
"To reiterate, I have never hacked a phone, told anyone to hack a phone, nor to my knowledge published any story obtained from the hacking of a phone." - Defending himself against fresh phone-hacking allegations.
13/20 Piers Morgan's Most Pretentious Phrases
"Anything to do with my kids really is the only thing that gets to me. It's the most difficult thing about the job, unquestionably. It's been the most difficult thing to sacrifice." - On not realising he was the editor of The Mirror once and how hypocritical this therefore sounds.
14/20 Piers Morgan's Most Pretentious Phrases
"I wonder if poor old Jeremy Clarkson's little hissy fit today is connected to Top Gear's disintegrating ratings & rumours it may be axed?" - Embarrassing in hindsight, during a Twitter spat with Jeremy Clarkson.
15/20 Piers Morgan's Most Pretentious Phrases
"I never realised how endlessly entertaining Twitter would turn out to be. Oh, the joy when I realised you could tweet Manchester United stars personally, ridiculing them for everything from their dodgy haircuts to offensive swimwear. And even more delicious when they began firing back like enraged Rambos on acid." - On his social media addiction.
16/20 Piers Morgan's Most Pretentious Phrases
"I do blame people. Where were all the people making money out of her when it mattered? Really, where were they? You know, it's just not good enough and they're all going to make millions out of it now she's dead. You know, the album Back to Black is number one… but people let her down." - On passing the blame on from the pressures of the tabloid press for Amy Winehouse's death.
17/20 Piers Morgan's Most Pretentious Phrases
“Absolutely nobody in the entire United States of America has even a modicum of interest in who I am, but I’m determined to change that." - On what he tried - and failed - to do in the US.
18/20 Piers Morgan's Most Pretentious Phrases
"I fear I am now a victim of 'cisphobia'." - Piers Morgan combats being called 'transphobic' after sensationalised Janet Mock interview... By being massively transphobic.
19/20 Piers Morgan's Most Pretentious Phrases
"@GaryLinekar_ Did you ever actually tackle anyone?" - To which Linekar replied, "Nope never hacked anyone".
20/20 Piers Morgan's Most Pretentious Phrases
"If I wanted a lesson on physical appearance I'd go to @evalongoria not Shrek's ugly brother" - Arguing with Rio Ferdinand on Twitter. Again.
“Finally do you regret Prime Minister, the constant, insatiable obsession with your shoes and would you consider that it is sexist to always be asking about them?” asked Reid, apparently aware that she too might be falling into the same trap.
“Well, It's interesting that people focus on shoes, I don't think they focus on Philip Hammond's or Boris Johnson's in quite the same way,” Ms May snapped back.
“But look, hey do I regret the fact that people look at my shoes. 'Hey it gives me an excuse to go and buy new shoes’,” she tactfully added. Reid then asked her if she was wearing a good pair of shoes today.
Morgan then chipped in with a reference to baking. “Final question and it’s an important one,” he began. “You exploded a huge argument at the weekend about scone-gate, you revealed the recipe that your mother had given you to make scones and the debate was raging because you didn’t seem to discriminate between the use of butter or margarine.”
“I need to know from you because I know you’re a big fan of Bake Off, is it better to have butter and if it is better to have butter are we talking hard butter or soft butter?”
Ms May then cordially gave him the lowdown of her recipe, explaining that it was easier to use hard butter but also explaining that she tended to no longer make scones because of her diabetes. To be clear, the reference to scones wasn't completely random - May revealed her grandmother's scone recipe in an interview at the weekend.
Viewers rebuked the line of questioning. “GMB asks T May if it's sexist to focus on her shoes as she's a woman and then they ask her a question about baking and scones…,” said one Twitter user.
“@piersmorgan @GMB with all the problems of this country, you spend more time on PM shoes & scones....BBC breakfast for me. Bye,” added another.
“Are you joking me @GMB asking @theresa_may about butter and scones?! 'Av a day off - would you have asked Cameron about that? #everdaysexism”
"Biased and sexist much @GMB," added another.
Morgan also asked Ms May who she would be supporting in the forthcoming US presidential elections but she declined to answer. “Well Piers actually there's a tradition here in the UK that we don’t support a particular candidate in the presidential election,” she said. “Who wins the American presidential election is entirely a matter for the American people.”
Morgan told The Independent: "Theresa May publicly revealed her scones recipe two days ago to the Sunday Times.
"I therefore asked her about her scones recipe as it was drawing some amusing debate about whether to use butter or margarine. This apparently now makes me a ‘sexist’. Or, it makes those accusing me of being a sexist…utter morons."
A GMB spokesperson told The Independent: “Piers and Susanna's lengthy interview with the Prime Minister this morning covered a range of serious topics which included Brexit, migration, trade and the USA Presidential Elections.
“As it was the first opportunity for GMB viewers to see the new PM on the programme, she was also asked a few light hearted questions towards the very end of the interview to reveal a bit of her personality.”Reuse content