Princess Charlotte's Christening: Royal family gather for service in Sandringham by Archbishop of Canterbury Justin Welby

Fashion photographer Mario Testino was appointed as the official photographer for the day

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Hundreds of well-wishers gathered outside the Church of St Mary Magdalene in Norfolk to greet the Duke and Duchess of Cambridge, Princess George and Princess Charlotte for the new-born’s christening. 

The nine-week old child was christened at a ceremony delivered by the Archbishop of Canterbury the Most Rev Justin Welby.

Close family members including great-grandparents the Queen and the Duke of Edinburgh, grandparents the Prince of Wales and Carole and Michael Middleton attended the service.

After a short ceremony lasting just over half an hour, the royal family left the church.

While the day is significant for the family, the christening will also likely have an influence on the high street, with dresses mimicking the Duchess’ likely to fly off the shelves as the so-called 'Kate effect' kicks in.

The Duchess wore a simple, white dress by British designer Alexander McQueen, with an elegant feathered hat.

The buttercup-covered Jenny Packham dress that the Duchess wore as she presented Princes Charlotte to crowds outside the Lindo Wing at St Mary's Hospital in May sparked a 58 per cent spike in the sale yellow dresses.


Meanwhile, sales of the nude stilettos she paired the dress with shot up by a staggering 94 per cent rise in the sale of nude shoes.

In 2012, Newsweek reported that the 'Kate effect' was estimated to be worth £1 billion to the British fashion industry.

However, the family also maintains ties with the world of high fashion, as high-profile photographer Marino Testino - whose has also shot the likes of Kate Moss and Brad Pitt - snapped the family on the day.