The 5-minute Interview: Sara Berman, Fashion designer

'People assume it's a really glamorous lifestyle. It's not'
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The Independent Online

On leaving Central St Martins, Berman, 31, began training with Maria Grachvogel. In 2000, she launched her own line. Since then she has collaborated with ASOS and launched numerous diffusions.

If I weren't talking to you right now I'd be...

Planning the Japan summer collection.

A phrase I use far too often...

"Do you know what I mean?" Oh, and also: "I can't bear it, it's making me nauseous," when I see fabric I don't like.

The most surprising thing that happened to me was...

My daughter coming out with bright red hair.

A common misperception of me is...

People assume it's this really glamorous lifestyle but it's not. It's really hard work.

I am not a politician but...

If I were I'd get rid of the congestion charge.

I'm good at...


I'm bad at

Delegating – I'm a complete control freak.

The ideal night out is ...

A night in with the girls.

The best age to be is...

Any age. I like getting older.

In a nutshell, my philosophy is this:

Try to be happy, and live for the moment.

Alice-Azania Jarvis