The 5-minute Interview: Kim Jones, fashion designer

'I would like to make house prices cheaper for my pals'

Jones presented his first catwalk collection at the 2003 London Fashion Week and designs for Umbro. Last year he was named Menswear Designer of the Year.

If I weren't talking to you right now I'd be...

In Africa on safari. I love animals, I grew up surrounded by them.

A phrase I use far too often...

"Cheers, great, thanks a lot."

I wish people would take more notice of...

The environment and global warming. Everyone needs to be more efficient and considerate. I try to turn everything off and recycle. I think I do all I can.

The most surprising thing that happened to me was...

I got accepted onto an MA course in men's fashion at Central Saint Martins in London without any fashion background.

A common misperception of me is....

That I am confident people don't know just how shy I am. Once I had to meet people at GQ magazine in New York and I totally froze up and completely switched off.

I am not a politician but...

I would like to make house prices cheaper. My friends always moan about how expensive London is.

I'm good at...

Thinking in a visual way. I also have a huge knowledge of animals and I know statistics about most of the mammals around the world it really interests me.

I'm very bad at...

Sleeping. I'm a bit of an insomniac because I drink about four bottles of Diet Coke a day. I've tried to stop but then I get headaches. There must be something addictive in it other than caffeine.

The ideal night out is ...

Laughing with some of my really good friends in Mongolia. We are all so busy working at the moment so we never see each other and I don't laugh enough.

Charlie Francis-Pape