I've been bombarded with fey, young-looking models for the past couple of years," says Beth Dadswell, The Independent's senior stylist, "so Amy Greenhough's intriguing beauty really made her stand out from the crowd." Twenty-two-year-old Greenhough's look combines the two classic idioms of fashion modelling: she has a natural beauty and poise that women want to emulate, and a magnetism that ensures your total attention to any shoot you see her in.
Spotted by Select Model Management two years ago, Greenhough delayed her modelling career to concentrate on her studies. Now reading English literature and drama at Kingston University, her first shoot was with The Independent in October. "As soon as I saw the first polaroid of Amy," adds Dadswell, "I knew she had the potential to be really special."
Her looks recall the quirky, gamine beauties of the Seventies, whose attractions lay in their idiosyncrasies and asymmetry; Greenhough's self-assured aesthetic chimes perfectly with the off-duty nonchalance floating around fashion right now, referenced in collections from the likes of Alexander Wang and Rick Owens, and perfected by French Vogue's edgy fashion director Emmanuelle Alt. Her kooky, indie girl-next-door features also tap into a resurgence on the catwalks of a sturdier and more unusual beauty, after seasons of doll-like cupid bows and arched eyebrows.
Alongside her university exams, she has been shooting recently in Milan for Italian Vogue and has worked with Steven Meisel in New York for the high-end American magazine, W. "I have no doubt she will be the face of at least one big European advertising campaign next year," predicts Dadswell. You saw her here first.Reuse content