Who needs an interview with a rival paper when you can get to the very root of the critical cause via your own satirical YouTube series?
Russell Brand utilised his increasingly popular The Trews to take on Rupert Murdoch, the media mogul behind The Sun and Fox News, after the tabloid ran a front page branding the comedian a “hypocrite” for paying his rent to a company that it alleged avoids taxes offshore.
The findings of the “investigation”, the article went on to claim, stood at odds with Brand’s anti-tax avoidance rhetoric, and his recent protest at Downing Street with low-income residents of the New Era Estate, who were demonstrating against rising rent in Hoxton.
The findings of Brand’s YouTube clip, however, seemed to pass the “hypocrite” taxation buck back in Murdoch’s direction.
“Rupert Murdoch must be really confident in the area of tax… they’ve got some serious resources and they’ve run this massive thing [front page splash] and what they’ve come up with is his [Brand's] landlord doesn’t pay tax,” he said.
“That’s like the bit in the Life Of Brian where the Roman Garrison goes into the flat of the People’s Front of Judea and come back with one spoon.”
He goes on to claim that Murdoch himself saved millions by using “totally legal tax loopholes”, much like those The Sun had attempted to pull his landlord up on.
Russell Brand's Most Controversial Quips
Russell Brand's Most Controversial Quips
1/19 On puberty:
“By puberty I learned that nothing worth having could be easily attained and to succeed one must be single minded."
2/19 On changing the world:
“I want to change the world, and do something valuable and beautiful. I want people to remember me before I'm dead, and then more afterwards.”
3/19 On being strong:
"Strength does not have to be belligerent and loud."
4/19 On grammar:
“I couldn't possibly have sex with someone with such a slender grasp on grammar!”
5/19 On manners in England:
"In England we have such good manners that if someone says something impolite, the police will get involved."
6/19 On junkie v vegetarian:
“Even as a junkie I stayed true [to vegetarianism] - 'I shall have heroin, but I shan't have a hamburger.' What a sexy little paradox.”
7/19 On the future:
“People don't realize that the future is just now, but later.”
8/19 On sex addiction:
“Boggle with sex addicts is up there with go-kart racing with junkies.”
9/19 On life:
“My life is just a series of embarrassing incidents strung together by telling people about those embarrassing incidents.”
Frazer Harrison/Getty Images
10/19 On happiness:
"If you want to be happy stop being so self-obsessed and start considering other people."
11/19 On drug addiction:
“The mentality and behavior of drug addicts and alcoholics is wholly irrational until you understand that they are completely powerless over their addiction and unless they have structured help, they have no hope.”
12/19 On sitcoms:
"I do have a regard for the musicality of language that came from BBC sitcoms like Fawlty Towers."
13/19 On life motivation:
"That's what keeps me alive, perversion and star quality.”
14/19 On love:
“When you fall in love you recognise you're not the most important person in the world, and your focus becomes another person.”
15/19 On threesomes:
“I like threesomes with two women, not because I'm a cynical sexual predator. Oh no! But because I'm a romantic. I'm looking for "The One." And I'll find her more quickly if I audition two at a time.”
16/19 On Conservatives:
"Conservatism appeals to our selfishness and fear, our designer and self-interest."
17/19 On surfing:
“Surfing should be called "foam-choking" or "sea stabbing.”
18/19 On Demi Moore:
"I've not made love to her yet, but it's a matter of time."
STEVE MORGAN/AFP/Getty Images
19/19 On success:
"When I was growing up, I thought I'd be a lot happier if I was famous and successful and if I had money."
“If they call me a hypocrite for something my landlords does, what can I call him for something he does himself?”
The striking Brand front page soon led to the trending of the term #TheSunLogic, as Twitter followers took to their timelines to out-hypocrite each other:
'In other news Robin Hood's tights were quite expensive' by Matt Morgan #TheSunLogicRussell Brand (@rustyrockets) December 3, 2014
You like being nice to children and yet you're an adult.. hypocrite!! #TheSunLogicRobbie Nuwanda (@robbie_nuwanda) December 4, 2014
I have a job but I support the rights of the unemployed! Hypocrite #TheSunLogicJames Third (@jamesthird) December 4, 2014
You campaign for gender equality, yet you spend 100% of your time living as one gender! Hypocrite! #TheSunLogicFrederick Rhodes (@BadFredRhodes) December 3, 2014
Brand has since threatened to sue the tabloid over the claims. However, there has been no word as of yet from the usually outspoken on social media Murdoch, who only had the following to add this morning:
Just seen amazing video of new Chinese two wheel electric car, balanced with sensors, high speed, etc. Hope to drive in Jan in Beijing!Rupert Murdoch (@rupertmurdoch) December 4, 2014
A step away from his Twitter activity over the weekend, during which he sparked controversy for suggesting that most Egyptians were white.