Spice Girls blast advertising team asking them to show cleavage in unearthed 90s video

Girl Power!

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The Independent Online

If there is any further proof needed that the Spice Girls established their very own wave of feminism, a clip has been unearthed of Mel B and Geri Halliwell scolding a male producer for suggesting they show cleavage and their midriff in an advert where they were dressed as schoolgirls.

The edited video is a behind-the-scenes clip of the girl band at the peak of their fame shooting an advert for Polaroid in 1997. 

Wearing white shirts, grey skirts and ties, the girls are suddenly seen charging towards two male members of the production team after claiming the men suggested they show more skin.

“Why did you ask to have a cleavage showing and a midriff showing?” Melanie Brown aka Mel B asked the man. 

“It’s every man’s fantasy,” he replied to an unimpressed Scary Spice.

“You’re a chauvinistic pig,” Geri Halliwell said before Victoria Beckham, the now critically acclaimed fashion designer, swooped in and mocked the sunglasses one of the men was wearing.

Halliwell, or Ginger Spice, then questioned what type of example they will be setting to their young fanbase by wearing school uniform and showing a cleavage. 

The video ends with Brown reminding the cameraman of the confrontation: “We said NO,” she proclaimed before Mel C appears on the screen uttering the slogan which made them heroes for young girls growing up across the world: “Girl Power!”

In the end, Girl Power prevailed and the advert was shot without cleavage and midriff showing.