Elle Australia is being celebrated for playing a role in the normalisation of motherhood by photographing supermodel Nicole Trunfio breastfeeding her five-month-old son Zion on the cover of its June issue.
The image, which is used for the magazine’s subscriber issue, shows Trunfio in designer clothing and looking straight at the camera and holding her son who is breastfeeding.
“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” Elle Australia’s editor-in-chief said in explanation of the magazine’s latest front cover.
Baby Zion’s debut as the cover star is not solely for the subscriber issue however, he features on the cover of the magazine that will hit newsstands too, but he is asleep in the picture and Trunfio is in a Prada dress.
Trunfio has spoken openly about how proud she is of the picture and why she feels it is important to normalise the act of breastfeeding.
Posting the image of the cover on Facebook, she wrote: “There is nothing more powerful and beautiful than motherhood.
#normalizebreastfeeding because if you can't handle seeing an exposed breast you should probably go back to third grade— brandon (@brotherxnature) May 22, 2015
If my son is hungry, I'm going to feed him.if it is uncomfortable for you then don't look!#normalizebreastfeeding— Stephanie Ortega (@Macdaddystepphy) May 25, 2015
“The last thing I want to do is be controversial, so please take this for what it is, let us #normalisebreastfeeding there is nothing worse than a mother that is judged for feeding her hungry child in public. #weareonlyhuman
“I’m so proud of this cover and what it stands for. I obviously don’t look like this or wear this while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers. Thank you to Elle for being so bold and making such an encouraging, positive and healthy statement. #womenunite”.
The Most Controversial Fashion Adverts
The Most Controversial Fashion Adverts
1/9 YSL, 2000
The infamous Yves Saint Laurent Opium perfume advert featuring a naked Sophie Dahl was removed from billboards as it was deemed "sexually suggestive and unsuitable to be seen by children", although was allowed to run in certain fashion magazines. It is the eighth most complained about advert, receiving 948 complaints.
2/9 Agent Provocateur, 2001
The lingerie ad saw Kylie Minogue writhe on a rodeo bull and was only permitted to be shown in cinemas. The campaign was banned from all UK television channels, except BBC1.
3/9 Wonderbra, 1994
Eva Herzigova's Wonderbra campaign was thought to have caused car accidents, such was its provocative appeal.
4/9 Dolce & Gabbana, 2007
The label's 2007 advert was banned in Spain after it was thought to "glorify rape". Designer Stefano Gabbana stated that the image was intended to show “an erotic dream, a sexual game”.
5/9 Miu Miu, 2011
Miu Miu's campaign starring Hailee Steinfeld, sitting crying on a train track, was banned in Britain, after it was decided that the image depicted a child in an unsafe location.
6/9 Marc Jacobs, 2009
Dakota Fanning was 17 when Juergen Teller shot her for Marc Jacobs. The picture was thought to "sexualise children" and was banned.
7/9 Tom Ford, 2007
A not-so-subtle message from Tom Ford, photographed by Terry Richardson. The campaign was banned in several countries.
Shot by the controversial photography Terry Richardson, this advert made a play on the word 'fashion junkie'.
9/9 Calvin Klein, 1995
Calvin Klein are known for a string of controversial campaigns (including a picture of 17-year-old Kate Moss straddling Mark Wahlberg), but this 1995 image shot by Steven Meisel provoked negative response from child welfare authorities and the consequently brand withdrew it.
Trunfio’s stance on breastfeeding has rapidly gained support online, with many women replying to her Facebook post with pictures of themselves breastfeeding, and others responding on Twitter using the hashtag #normalise breastfeeding.