Donald Trump's presidential campaign is only four weeks old but he's had enough gaffes and controversies to make it feel like the business mogul has been running for years (well, he has been flirting with the idea since 1988).
Yet many commentators argue that the latest furore surround the Republican hopeful may mark a turning point in how the GOP views and treats the star The Apprentice.
At The Family Leadership Summit in Iowa on July 18 Mr Trump took aim at 2008 Republican presidential nominee John McCain, criticising the Arizona Senator's status as a war hero. "He's a war hero because he was captured - I like people that weren't captured, okay?
"I hate to tell you: He's a war hero because he was captured, okay? I believe that perhaps he's a war hero, but right now he's said some very bad things about a lot of people."
Watch Donald Trump's remarks here:
Mr McCain, who lost the 2008 presidential election against Barack Obama, spent over five years as a prisoner of war in Vietnam, enduring torture after his plane was shot down. He refused to be released before his fellow captives.
The comments were met by a smattering of boos in the hall, but Mr Trump noted that he got a standing ovation, stating that "everybody thought I gave the best presentation of anybody."
Unsurprisingly, his fellow Republican rivals did not believe he gave the best speech: "It's not just absurd," said Marco Rubio. "It's offensive. It's ridiculous. And I do think it is a disqualifier as commander in chief."
Former Florida Governor Jeb Bush tweeted, "Enough with the slanderous attacks," while Rick Perry and Scott Walker also criticised the remarks.
The Republican National Committee released a statement that read: "There is no place in our party or our country for comments that disparage those who have served honorably."
Donald Trump's most controversial quotes
Donald Trump's most controversial quotes
1/14 On Isis:
"Some of the candidates, they went in and didn’t know the air conditioner didn’t work and sweated like dogs, and they didn’t know the room was too big because they didn’t have anybody there. How are they going to beat ISIS?"
2/14 On immigration:
"I will build a great wall — and nobody builds walls better than me, believe me —and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words."
3/14 On Free Trade:
"Free trade is terrible. Free trade can be wonderful if you have smart people. But we have stupid people."
PAUL J. RICHARDS | AFP | Getty Images
4/14 On Mexicans:
"When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems. They’re bringing drugs. They’re bringing crime. They’re rapists."
5/14 On China:
"I just sold an apartment for $15 million to somebody from China. Am I supposed to dislike them?... I love China. The biggest bank in the world is from China. You know where their United States headquarters is located? In this building, in Trump Tower."
6/14 On work:
"If you're interested in 'balancing' work and pleasure, stop trying to balance them. Instead make your work more pleasurable."
7/14 On success:
"What separates the winners from the losers is how a person reacts to each new twist of fate."
8/14 On life:
"Everything in life is luck."
9/14 On ambition:
"You have to think anyway, so why not think big?"
10/14 On his opponents:
"Bush is totally in favour of Common Core. I don't see how he can possibly get the nomination. He's weak on immigration. He's in favour of Common Core. How the hell can you vote for this guy? You just can't do it."
11/14 On Obamacare:
"You have to be hit by a tractor, literally, a tractor, to use it, because the deductibles are so high. It's virtually useless. And remember the $5 billion web site?... I have so many web sites, I have them all over the place. I hire people, they do a web site. It costs me $3."
12/14 On Barack Obama:
"Obama is going to be out playing golf. He might be on one of my courses. I would invite him. I have the best courses in the world. I have one right next to the White House."
13/14 On himself:
"Love him or hate him, Trump is a man who is certain about what he wants and sets out to get it, no holds barred. Women find his power almost as much of a turn-on as his money."
14/14 On America:
"The American Dream is dead. But if I get elected president I will bring it back bigger and better and stronger than ever before and we will make America great again."
Hillary Clinton, the Democratic front-runner, said Mr McCain was a genuine war hero, but was critical of the fact that it taken so long for the GOP to stand up against Mr Trump and his remarks. It was only a few weeks ago that Mr Trump had said that Mexican immigrants were rapists and drug dealers, and the Republican condemnation to those remarks, Ms Clinton argued, was slow and hardly universal.
Mr Trump's comments after all the furore?
"I will say what I want to say."Reuse content